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The Power of Serums in Skincare

Photo by RDNE Stock project From hydrating hyaluronic acid serums to rejuvenating vitamin C formulations, serums offer a concentrated dose of active ingredients that penetrate deep into the skin, addressing concerns at their source. This article explores the science behind serums, shedding light on their role in promoting collagen production, …

What are “Growth Factors” and Why Should You Want Them in Your Skincare

Here at Pure Beauty, no-one is more aware than us that skincare and beauty can often seem like it moves from one buzzword to the next at the speed of light, without you ever really learning what they mean. One phrase we’re seeing a lot lately is “growth factors”. But …