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Rice – It’s Not Just for Eating!

Photo by MART PRODUCTION While rice may seem like a fairly basic and humble ingredient in cooking, there are physical properties of rice which make it very useful in skincare. Rice water can help to fight the signs of ageing, reduce wrinkles and fine lines, and promote smoother, firmer skin. …

How to Build a Skincare Routine

Photo by Anna Shvets Almost every beauty related article that you read will make some sort of reference to the fact that everybody needs a “skincare routine”. This usually relates to what products you use on your face, as well as how and when you use them. For people who …

Summer Skin Hacks for Surviving a Heat Wave

Photo by Julia Caesar on Unsplash If you’ve so much as walked past a newspaper display in the past few weeks, you’ll know that most of the major news outlets are predicting an incoming heatwave, here in the UK. Most of us Brits love the idea of watching the temperatures …

Five Body Skin Issues and How to Deal with Them

Photo by Sora Shimazaki The skin is the largest organ in your body, with the average person having over 22 square feet of it! And while most of us focus on the small area of skin on our faces, there are plenty of issues which can besiege the much larger …

Five Ways to Avoid Cakey Make Up

Photo by Tamara Bellis on Unsplash Makeup trends in the past few years have definitely seen more of a preference for a full face with a heavy coverage base, rather than a more minimalist look. This means that creating a flawless finish with your foundation and concealer is important, otherwise …

Five of the Best Serums from Murad

Murad Rapid Dark Spot Correcting Serum Many serums which target dark spots will clear the hyperpigmentation, but this Dark Spot Correcting Serum from Murad actually goes even deeper, to target the cause of dark spots. It can be used daily and contains antioxidant resorcinol that helps prevent the look of …

Why Your Skin Needs Niacinamide NOW!

Photo by Towfiqu barbhuiya on Unsplash While many of us are loyal to the skincare brands that we know we like, switching things up in favour of ingredients rather than brands is a wise thing to do. One ingredient which we think our customers should know more about is niacinamide. …

Our Five Best Beauty Investments

Now that the new year is well and truly in full swing, you may be thinking about your skin care investments for the next 12 months. If you are the sort of person who likes to invest in high-end products, rather than buying cheaply throughout the year, you’ll probably be …

Tackle Your Frown Lines in 2020

All of the skin on your face spends time moving and when you’re young, your skin is full of naturally produced collagen, so that movement doesn’t have much of an effect. However, as you get older and your skin loses the ability to produce collagen, the movement of the face …

Five of Our Favourite Decleor Products

Here at Pure Beauty, we’re always adding new products to our shelves from the brands that we stock and it doesn’t take long for us to fall in love with many of them. Decleor is a brand in which we have ultimate faith, and their products are something we’ve been …