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Rice – It’s Not Just for Eating!

Photo by MART PRODUCTION While rice may seem like a fairly basic and humble ingredient in cooking, there are physical properties of rice which make it very useful in skincare. Rice water can help to fight the signs of ageing, reduce wrinkles and fine lines, and promote smoother, firmer skin. …

How to Build a Skincare Routine

Photo by Anna Shvets Almost every beauty related article that you read will make some sort of reference to the fact that everybody needs a “skincare routine”. This usually relates to what products you use on your face, as well as how and when you use them. For people who …

Top to Toe Nourishment from Pure Beauty

Photo by Anna Tarazevich There are a number of different things that can leave us feeling depleted, whether that’s a physical or mental feeling. Stress, illness, not eating a balanced diet, even dehydration, can all be contributing factors to feeling drained, and this can have a knock-on effect with your …

Our Top Five Sheet Masks

Photo by Anna Shvets from Pexels Sheet masks are an easy and effective way to provide your skin with an immediate and big boost of vitamins and moisture. They’re also a fun way to relax and pamper yourself at home. One reason sheet masks are so amazing is that they …

Why Your Skin Needs Niacinamide NOW!

Photo by Towfiqu barbhuiya on Unsplash While many of us are loyal to the skincare brands that we know we like, switching things up in favour of ingredients rather than brands is a wise thing to do. One ingredient which we think our customers should know more about is niacinamide. …

How to Achieve a More Sustainable Beauty Routine

Photo by Sarah Chai from Pexels Now more than ever, many people have their eyes set firmly on sustainability and products which are kinder to the earth. This could be by using ingredients which come from vegan and cruelty free sources or making sure the products are plastic free or …

Top 5 Products to Repair and Rejeuvenate

Photo by Ivan Samkov from Pexels When it comes to anything beauty related, we tend to agree that maintenance is better than repair – regular self care means that things tick over nicely instead of needing to be rescued. However, this isn’t always possible and things like lack of time, …

Meet FaceLite – Pure Beauty’s Most Technological Skincare Brand

For many decades now, we’ve been trained to believe that “skin plus light equals bad”. This however is only true for certain types of light and, actually, LEDs provide certain wavelengths of red and near infrared light which can be extremely beneficial to the skin. Facelite is a brand we …

Busting the Most Common Retinol Myths

When you hear the word retinol, what does it make you think of? Many people are aware that it’s a common skincare ingredient, but not many know exactly what it is, or does. You might be surprised to learn that retinol is a form of Vitamin A. Not so scary …

Five Products to Blast Away Frown Lines

When it comes to wrinkles and fine lines, there’s a sliding scale of severity. The feather lines in the corners of your eyes are one thing, but frown lines are usually the mother of all wrinkles, with furrowed brows causing the deepest of trenches above the inner corners of your …