Don’t let your make up age you

Eternal youth is something that many of us strive for. You might think that your make up is helping you to stay young-looking, but sometimes we get it wrong and it actually ages us. We have had a look at how to wear your make up so that it embraces what …

How to Wear Red Lipstick Like a Pro

Many women will happily tell you that they’re just not brave enough to go super bold and wear a red lip, or that they’ve never been able to find a red lipstick which suits them, but there’s an old saying which goes “there’s a red lipstick for every face”, so …

Pure Beauty for Pampering Treats

Welcome to Pure Beauty in Lichfield; an oasis of calm just moments from Upper St Johns Street, where you can leave the worries of the world at the door and be pampered to your heart’s content. We pride ourselves on first class customer service and have a team of experienced, …

Micellar Madness at Pure Beauty!

You may have noticed that micellar products have become all the rage recently, with just about every beauty brand out there getting in on the act. Decleor and Elemis are no exception and have released their own products using micellar technology (which, by the way is pronounced MEE-cellar, not MY-cellar!) …