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Everything You Need To Know About Fermented Skincare

Photo by Peter Nguyen on Unsplash It is well known that eating foods that have undergone fermentation, such as yoghurt, kombucha, and kimchi, can improve gut health and increase the immune system. In recent years, the beauty world has started to add fermented extracts to specific products to improve their …

Ingredient Focus – Centella Asiatica

Photo by Brooke Cagle on Unsplash Here at Pure Beauty, we don’t just sell skincare products – we make it our business to really get to know the products we sell, and that means acquainting ourselves with all sorts of exotic-sounding extracts! One such ingredient is centella asiatica, commonly known …

Olive Oil – It’s Not Just for Cooking!

Photo by Pixabay From Emma Stone to Julia Roberts, celebs are apparently all about the olive oil! Olive oil is an incredibly ingredient and offers benefits to the body, both inside and out. Many people, including the aforementioned Hollywood stars, advocate for putting it directly on the skin, and although …

Five Products To Stimulate Elastin Production

Image by Freepik When it comes to skincare, sometimes it feels like you need a medical degree and a dictionary to decipher all of the different benefits and uses for each product. Fortunately, we’ve got decades of experience and want to help you to find the right skincare for you. …

Where to buy Advent Calendar products

The trend for grown up advent calendars is growing each year and the Christmas 2022 editions were no exception. If like me you were lucky enough to receieve an advent calendar, from the Mail on Sunday You Magazine, you will know it was filled with fantastic products to try. The …

Make Your New Year’s Resolutions Work for Your Skin

Photo by Polina Kovaleva With the end of 2022 rapidly approaching (HOW can it be the end of the year already?!) many of us are starting to think about New Year’s resolutions and changes that we want to make to herald the start of a new trip around the sun. …

Five Signs That You’re Deficient in Vitamin D

Photo by Rodolfo Clix During the winter months, many of us don’t get enough vitamin D because one of the best sources of this important vitamin is sunshine.  Approximately 20% of the population in the UK have a vitamin D deficiency, 60% of the population are considered as having insufficient …

Pregnant? Here Are 5 Skincare Do’s and Don’ts

Photo by Juan Encalada on Unsplash Being pregnant can be one of the most wonderful (or most taxing, depending on your level of morning sickness!) times of your life. However, it can also be one of the most confusing, thanks to the sheer volume of information out there telling you …

Five Ways that LED Masks Can Help You

There are new advancements in the beauty market almost every day, and some are more successful than others. One piece of technology about which we’re really excited is the use of LED masks, and the benefits are numerous. Here at Pure Beauty, we stock the faceLITE brand of masks, which …

Our Top Tips for Making Mature Skin Glow

Photo by Anna Shvets There comes a time in almost everyone’s life where you realise that your skin is now classified as “mature” and things that worked for you in the past are probably not potent enough for your new skincare needs. One of the things that we hear our …