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Summer beauty tricks

We don’t know about you, but as much as we love summer, it can be a pretty high-maintenance season when it comes to keeping your beauty game on track. Beach breaks, pretty dresses and longer nights are all great, but add in fading hair colour, foundation build up, sweat, breakouts …

The Effects of Pollution and How to Combat Them

You might not know this, but living or working in a city can damage your skin, through daily exposure to pollution. You probably get home at the end of the day feeling like you need to wash the car fumes off of your face, but there’s a good reason for …

The Importance of Oxygen

With so much talk about how “antioxidants” are important to the skin, it might be easy to forget that oxygen is actually vital for the proper function of the skin. Oxidation is actually the decaying process that occurs when cells metabolize oxygen.  As we get older, however, the skin loses …

Essentials for New Parents

Let’s be real, people; being a parent to a newborn is hard work. Sleepless nights and constant demands for feeding, changing, and cuddling (which isn’t all bad, obvs!) can take a huge toll on you both physically and mentally, and while that first few weeks of living in a baby-centric …

Dry Skin Saviours

Although the weather is still unusually clement for this time of year (anyone else envisioning wearing shorts and a t-shirt on Halloween?!), once the weather starts to get cooler it’s going to be the prime time for dry skin. The combination of central heating, extremes of temperatures and the simple …

Give Your Skin a Boost with Elemis Serums

Although you may feel as though you have your daily cleanse, tone and moisturise routine dialled in, adding a serum into your rotation can also do your skin the world of good. Serums are often the most powerful products in a range, and this is especially true of Elemis, with …

A Rose By Any Other Name…

Here at Pure Beauty, we’re passionate about the natural ingredients which are used in the brands that we sell and one of our favourites is rose. The oils have many properties which are highly beneficial to the skin, and obviously the fragrance is second to none, so we thought w’d …

The Lowdown on Crow’s Feet

Most of us have heard of crow’s feet, even if we don’t have them (yet!), but what are they and what causes them? Today, we’re looking at one of the most common signs of ageing and trying to work out what you can do about them. So, what are crow’s …

Firm Your Wobbly Bits!

We ladies come in all shapes and sizes and it’s very rare to find a single one of us who doesn’t have a bit of us that we wouldn’t change. From chins to tummys and back to upper arms, many of us have a wobbly bit here or there that …

Plump Up with Decleor

If your skin has started to show signs of ageing, you may find that your complexion is a little lacklustre and is starting to feel like a deflating balloon. Fortunately, Decleor offer many different products which actively plump the skin and rejuvenate your face, and we’ve put together a list …