Pure Beauty - The Lichfield Beauty Salon

Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

How to keep your back healthy

Many people are blighted by back pain and this can have a massive impact on your quality of life and makes even the most simple, routine activities difficult and agonising. While you cannot perform miracles, like so many things in life, it you look after your back now, you can potentially lower your chances of developing problems later in life.www.pexels.com

We have had a look at some of the preventative steps you can take to keep your back healthy, and they are pretty good things to do for general wellbeing too.

Keep your posture in check
Remember at school your teachers would tell you to stand up tall? Well it was for good reason. It is important to keep your back straight, whether you are sitting or standing, and try to avoid slouching forward or leaning back, as this won’t help matters. When you are standing, stand tall and proud, and make sure your ear, mid-shoulder, hip, mid-knee and ankle are aligned.

Sleep well
Having good posture isn’t only important when you are awake, but while you sleep too. We would suggest not sleeping on your tummy, because this puts extra pressure on your spine. Sleeping on your side, is better for your back and generally helps give you sleep better. It is also vital that your mattress is fit for purpose and we would suggest that if you have had yours for quite a while, and it is saggy and lumpy, you get a new one that gives you the support you need. Firm pillows are also a good idea, but try before you buy so you find one that works for you and your body.

Don’t stop moving
Whether you work-out at the gym, ride your bike or play netball a couple of times a week, it is important to keep your body moving if you want to maintain a healthy back. Combining stretching exercises, yoga or Pilates, with physical exercise, can help keep your back strong and will also give you the chance to unwind.

Look at how you work
Many of us sit at a desk for hours every day, and that can put stress on your back, so make sure your workspace is set up for your needs. Find a chair that provides good back support, keep your knees at 90-degrees and make sure you can rest your feet on the floor with ease. You don’t want to sit in the same position for a long time as this can cause your muscles to stiffen and your back to become sore, so take regular breaks away from your screen and stretch things out while you wait for the kettle to boil.

Drink water
We say this a lot, and today we are going to say it again. Spinal discs are vulnerable to hydration loss and this can lead to herniated or slipped discs, so make sure you drink plenty of water each day to keep soft tissue elastic, and joints fluid.

Have a massage
Every now an again, have a massage with a professional therapist. Not only will this give you some time out, but it will also help to ease stress and tension in your back, neck and shoulders.

Keep an eye on your weight
Being overweight or obese will influence many aspects of your health and this includes you back because excess weight puts pressure on muscles, ligaments and tendons. Maintain a constant healthy weight by combining exercise with a healthy, balanced diet.

As you can see, many of the steps you can take to help keep your back healthy, are common sense and if you put them into play now, they may well benefit all areas of your life in the future – which has to be a good thing?

Team Pure Beauty

Don’t let your make up age you

Eternal youth is something that many of us strive for. You might think that your make up is helping you to stay young-looking, but sometimes we get it wrong and it actually ages us. We have had a look at how to wear your make up so that it embraces what Mother Nature has given you and makes you look your age, if not a little younger.www.pexels.com

Wear the right foundation
As we get older, wearing foundation becomes more important, but you need to get the shade and consistency right. We all have different skin with different needs, so find something that not only gives the right coverage but also offers protection for the sun and added hydration if your skin complexion is dry. Go with a foundation that matches your skin tone, make sure it isn’t too heavy, as this can settle in lines and wrinkles, and if you mix it with a little moisturiser, you will have added comfort for your skin too. Use either a sponge or brush to apply your foundation, rather than your fingers, as this will give a really flawless finish, but remember to wash them on a regular basis to keep them free of bacteria.

Find the right blusher for you
It’s really important to wear the right blusher shade for you – one that compliments your skin tone and doesn’t stand out from the rest your face. Once you have found the perfect colour, counter staff are always happy to help you do this, you need to apply it the right way. The colour should be visible but you don’t want to create lines or stripes as this will look really unnatural.  Using a big, soft, clean brush, take the colour from under your pupils and sweep it along your cheekbones going gently upwards before blending it into your hairline. If you find powder options too drying, try a cream blusher which can help with hydration but still give you the colour you are looking for.

Keep lips light
For many people, wearing a lip liner or lipstick that’s too dark can be ageing. It might be your favourite red, but as you age, have a look at lighter, more neutral lip colours. It is also a good idea to make sure your lip liner isn’t too harsh as this is a dated look and may make lines look more prominent. Try a moisture-rich lipstick, always use a lip balm and remember to take lipstick and liner off at the end of the day.

Ease up on black eyeliner
We know many people love black eyeliner, but there comes a time when those harsh lines need to be softened. Go for a brown gel or pencil and smudge in the colour so you get a softer, classier look.

Cleanse, tone and moisturise
Whatever else you do, always make sure you cleanse, tone and moisturise both morning and evening. This will ensure your skin is clean and hydrated, smooth and nourished and looking great whatever your age. You can add in an exfoliator to ensure dead cells aren’t dulling your complexion, and a serum can add the extra layer of love, so your skin looks dewy and youthful. When you can, treat yourself to a professional facial as this will not only keep your skin looking healthy, but it is a great chance for you to lie back and relax for an hour.

Our best overall tip to stop your make up from ageing you, is to remember to keep things light and natural, and we believe that less is always more.

Team Pure Beauty

What’s the Holy Grail of Glowing Skin?

What’s the Holy Grail of Glowing Skin?
CHS Birthday Bonus Pack from https://createherstock.com/

One of the most-requested pieces of advice that our customers want is “how do I get glowing skin?”. Everyone wants that healthy glow which makes us look more youthful and beautiful, but not everyone knows how to get it. That’s why we’ve curated a list of five products which can help you achieve a youthful glow.

Jan Marini Bioglycolic Resurfacing Body Scrub

The first step to an all-over body glow is making sure your skin is free from layers of dead cells and dry skin, which is where this body scrub from Jan Marini comes in. It combines highly concentrated glycolic acid with exfoliating particles and key botanical extracts for noticeably smoother glowing skin that is silky smooth to the touch.

Decleor Gradual Glow Hydrating Body Milk

Only the most seasoned globe-trotters have a real tan in the UK at this time of year, which is why we recommend faking it. This body milk from Decleor will build to an even, natural glow without leaving streaks or patches and will intensely nourish the skin in the process, making you look even healthier.

Elemis Pro-Collagen Cleansing Balm

This cleansing balm from Elemis is designed to dissolve make-up, daily grime and pollutants to ensure your skin is perfectly clean, but it also deeply nourishes the skin using elderberry, starflower and optimega oils, as well as anti-ageing algae, padina pavonica. This leaves your complexion feeling and looking more radiant than ever.

Decleor Intense Glow Awakening Cream

No-one looks radiant when their face looks tired and drawn, which is why Decleor developed this awakening cream. It’s a day moisturiser to help restore radiance and eliminate signs of fatigue and uses orange flavonoids as well as samphire extract, which improves skin tone and evenness of complexion.

Elemis Superfood Facial Wash

Cleansing your skin is essential to maintaining a glow, but this superfood-packed facial wash from Elemis is an active pre-biotic, leaving skin looking radiant, with an outdoor-fresh glow.  Avocado, broccoli and pumpkin seed oils are combined to help balance the skin’s precious microbiome. Wheatgrass, kale, and nettle are combined to leave the complexion looking luminous, bright and radiant.

How Rosehip Oil Can Help Your Skin Look Great

You might not know this but when it comes to looking after your skin, you really cannot go wrong with Rosehip oil.www.pexels.com

Helpful for tissue and cell regeneration, Rosehip oil can soften skin, prevent ageing, and ease damage, so today we are looking at why this pure gift from Mother Nature should have a place in your bathroom cabinet.

Scars and stretch marks aren’t anything to be ashamed of but they are something many people want to hide from the rest of the world. Rosehip oil is easily absorbed by the skin and thanks to the fatty acids found in this wonder oil, stretch marks and scarring can be eased when used on a regular basis.

Rosehip oil is brilliant when it comes to dealing with the signs of ageing so many of us wish we didn’t have. It is the Vitamin A in the oil that works to reduce the signs of fine lines and wrinkles. A little goes a long way, so massage into problem areas, and let nature run its course.

If the skin on your face is dry, using Rosehip oil as part of your daily routine can really make a difference. As well as applying a directly to your skin, you can also opt for a rich day cream, like the Decleor Hydra Floral Anti-Pollution Hydrating Rich Cream. This is a great cream that’s bursting with Rosehip oil and moringa extract which come together to hydrate and protect complexions.

While we know you use your sun creams, damage does happen and Rosehip oil can help make this better. This oil can help to slow down the skin-damaging enzymes which breakdown collagen in the skin and the Vitamin A helps improve  texture and pigmentation.

The astringent properties found in Rosehip oil can help tighten pores and brighten skin, so add a little to your checks and leave the artificial highlighters behind.

People often come to us looking for help with uneven skin tone, and without a doubt, Rosehip oil can help. Your skin might not be perfect, but if you have red blotches and blemishes, this oil can ease those issues and make it a little happier.

If you are looking for a natural, healthy glow, Rosehip oil totally ticks this box. As you put the oil onto your skin, it has a soft, warm colour, and as it skins into your skin just a little bit of it remains and rather than irritate the way some tanners can, it simply nourishes as it makes you look good.

You might not know this, but you can use Rosehip oil to exfoliate your skin. While we wouldn’t suggest this if you have acne, mixing a little rosehip oil with baking soda can take away that greying, clogging dead skin and leave you with a radiant complexion once again.

We often talk about anti-oxidants in our diets, but Rosehip oil is one way to add them into your skin care regime. As well as helping to achieve healthy skin, the antioxidants in this oil are great at protecting and repairing, something we all need a little help with from time to time.

Ageing is a part of life, but if you don’t want to go under the knife, fine lines and wrinkles can be eased with the application of rosehip oil on a regular basis. This is a really gentle, natural way to deal with ageing and because there are no chemicals or artificial colourings, it is less likely that you will have any adverse reactions.

If you have any questions about Rosehip oil, get in touch and we would love to help.

Team Pure Beauty

Kick Cracked Heels to the Curb

Kick Cracked Heels to the Curb
Royalty-free image

Winter is the prime time for your heels to become dry and cracked. This is usually thanks to the combination of wearing boots and the cold weather, but whatever the cause it can be painful and unsightly. You don’t have to wait until Spring, however, to get your feet looking and feeling better and we’ve got five tips which will help.

Soak

The skin on your feet will crack when t becomes dry and inflexible, so to restore your feet to their former glory, you’re going to need to get rid of some of the dry skin. Soak yourself in a bath with some Elemis Skin Nourishing Milk Bath as this will not only soften our skin ready for removal, but also add bad some much-needed moisture.

Pumice

A pumice stone is bar far the best way to remove skin from your feet as it’s natural and won’t cause tearing to the skin. Try to only attack the areas with a build up of hard skin as you don’t want to pumice healthy skin away!

Heal

If your cracks are deep, they may have gone all the way down to the healthy skin below and could still be open even after you’ve got rid of the dead skin. Treat the cracks with some Elemis Tea Tree S.O.S. Spray as this will kill any nasty bacteria which may be lurking and ensure that your cracked feet heal without infection.

Moisturise

Once you’ve got rid of the dry, dead skin, you’ll want to give a huge dose of nourishment to the new skin underneath, to prevent this from drying out and cracking all over again. Decleor Cica Botanic Balm is designed to hydrate even the driest skin and will provide long-lasting moisture to your parched feet.

Treat

The reason that our feet often get so dry is because we forget about them when they’re bundled away all day in boots and socks, but the key to preventing cracked heels is treating your feet on a regular basis. Apply Elemis Sweet Orchid Monoi Body Oil to your feet, massaging into the heels, after every bath or shower and your feet will remain crack free all winter.

How to change your look by changing your hairstyle

With no sign of summer reaching our shores anytime soon, our maxi dresses and cute flip-flops will have to stay in the wardrobe for a little bit longer, but it is easy to update your look by changing your hairstyle. www.pexels.com

We have had a look at some simple, easy but effective ways to stay bang on trend, even in the depths of winter.

Super sleek
Sleek, straight, shiny hair is a sure sign of looking good and it works a treat in all seasons. They key to this look is to blow-dry wet hair so that it is totally straight, and you do this by using the nozzle facing downwards on your hair. Once your hair is dry, you can make it super straight and extra shiny by using straighteners and this will also add extra sleekness. If you are going for the wow factor, then we would suggest you use a hair oil, serum or shine spray and not only will these iron out any frizzy bits, but they will also give your hair extra gloss.

Wave away
Waves never go out of fashion and they always scream ‘old school Hollywood glam’, which is perfect for Oscar season! To perfect this look you might need some practise, but using curling tongs with a large barrel wand is the key to creating large, loose, natural looking waves. Once you have worked your way around your hair, you can then use a soft brush, or your fingers, to pull the waves out if you want a more relaxed look. You can use hair oil for a gorgeous shine, hairspray will fix your waves in place and a little Coco Chanel will add something extra special.

The ponytail
Far from being something only for work or the gym, a ponytail can look effortlessly stylish and super chic especially when teamed with statement earrings and a gorgeous dress. To create your ponytail, gather back all your hair and secure with a hair band at the nape of your neck. Using dry shampoo is a brilliant way to add hold your hair if it is fine, and if you want to keep things in place, a couple of grips give you added security, but use ones that match your hair colour as best you can. To keep the look soft and natural, pull some pieces of hair out of the ponytail to frame your face and give you a pretty finish.

Go for curls
Even the straightest hair can be made curly, and this could be the change you need to update your look. While tongs and straighteners can be used for curl creation, our money is on heated rollers if you want big, bouncy curls that look fantastic. Volumising spray is your friend for this look, so add it to each section of hair before curling up in the roller, then keep it in place with a hair pin. Once all your hair is up in rollers, leave them in for around 15 minutes, then take out and watch the curls cascade around your face. You can use a wide toothed comb to gently separate the curls and then if you add hairspray, not only will it keep everything in place, but it will give an extra shine too.

Change your colour
With so many products on the market, changing the colour of your locks is one way to instantly change your look. With permanent, semi-permanent and wash in options, the world is your oyster, you simply have to decide whether you want to be brunette, blond or even blue?

Beehive glam
The Brigitte Bardot inspired beehive is a classic look that oozes elegance and style. A hair dryer and rollers are key to getting this look, along with a round barrel brush, pins and hairspray. Add some mouse to damp hair, them dry with the brush, taking your hair upwards and away from your scalp to create the height you need for a beehive. Once dry, put in a few rollers for extra volume, and leave them in until they are dry. Yes, this takes time but once the hair is free you can backcomb it and start to put the hair up, securing with pins as you go. You need lots of spray to keep this look in place, and you with this done, you will be ready to go and knock them out with this winning look.

Team Pure Beauty

The Low-Down on Top Lip Hair Removal

The Low-Down on Top Lip Hair Removal
Woman With Moustache Free Photo —By Ryan McGuire

A few years ago, I went to a salon to have my eyebrows threaded for the first time. As I laid back in the chair and the lady worked her magic, she cast a critical glance over my face and said “Would you like me to do your top lip, too?”.

I was shocked. I’ve got blonde hair and am not very hairy, so it’s not like I’m hot on the heels of Tom Selleck in the moustache race. I politely declined, but when I got home, I realised upon gazing into the the mirror that I do indeed have a layer of barely-there, downy blonde hair on my top lip.

I spent some time looking into it and it seems that one in 14 women in the UK suffers with some form of hirsuitism, and that many more women feel that their level of hairiness affects their self-confidence. So why is hair removal in certain areas such a hot button for many of us?

A lot of it is to do with perceptions of WHERE women should have hair, especially white Western women. We think absolutely nothing of having our eyebrows shaped, waxing our legs and bikini lines, shaving our armpits. There are even whole movements of women growing out their pit hair and even dyeing it bright colours before sharing it on social media. However, mention upper lips or tummy hair and women seem a lot less forthcoming. Hair in other areas is viewed as shameful or masculine.

Here at Pure Beauty, we think that it’s about time that we started having more frank and open conversations, not only about the standardised image of beauty to which we all feel we’re supposed to conform, but also about the issues which makes us feel less than confident. Body image is so closely tied with mental health for many of us and allowing something which SO many other women deal with drag us down, for the sake of not having a conversation, seems silly to us.

So, this is us saying – women have hair in ALL sorts of places. From legs to armpits to top lips to tummies to nipples. Hair can grow ANYWHERE. Whether you choose to embrace it and dye it all colours of the rainbow or remove it using waxing, threading or even more permanent electrolysis, we salute you. Your hair is yours to do with as you please, we just ask that you try not to feel shame about it. Humans have hair, and that’s really all there is to it.

If you visit a salon to have your hair removed, remember; your therapist isn’t judging you or laughing behind your back, they’ve seen it ALL before. Professional beauty therapists can help you to achieve the look you want in a clean, hygienic environment and will boost your confidence in the process.

5 Beauty Trends to Try in 2019

5 Beauty Trends to Try in 2019
Photo by Natasha Brazil on Unsplash

Can you believe we’re already halfway through January already? It seems crazy that 2019 is marching on so quickly, and that we’re already seeing new trends emerging. We’ve got some predictions of what’s going to be huge in the world of beauty this year and we thought we’d share five that we think you should try:

Streamlined Beauty

Last year, the whole world went mad for the Korean beauty trend which saw many of us changing up our routines and opting for a daily regime which included up to ten steps, morning and night! This year, we’re predicting a much more streamlined trend, cutting down on steps (and reducing our plastic use) with multi-functional products.

Capsulated Products

One element of the Korean beauty trend that we expect to continue into 2019 is products which are packaged as individual capsules. It allows companies to create hyper-intense products which a much longer shelf-life because the packaging keeps it so fresh. Elemis Cellular Recovery Skin Bliss Capsules is a perfect example.

Witch Hazel

A lot of ‘old-school’ ingredients saw a resurgence last year and witch hazel was one of them. Advanced modern products are great, but sometimes there’s no denying that the old solutions are the best, and witch hazel has been used for centuries to cleanse and tone the skin. We predict that we’ll see more products than ever in 2019.

Grey Hair

For the last couple of years, women have been opting to dye their hair various shades of grey and one of the amazing positives to come out of this is that older women are shunning the dye and embracing their natural ashy tones. Natural grey hair can feel more coarse and textured, so we recommend a daily conditioning rinse to keep your hair sleek and smooth.

Liquid Exfoliators

Exfoliation is so important, but people are moving ever more away from physical exfoliators which contain grains and micro-particles and opting instead for liquid exfoliators. Decleor Phytopeel Smooth Exfoliating Cream is a gentle cream exfoliator that removes dead skin cells for a clear and radiant complexion without the use of any particles.

How to get red carpet ready

The award season is well and truly under way and we are constantly seeing Hollywood stars on the red carpet, looking amazing.www.pexels.com

While you might not have the budget and entourage of an A-lister, we have had a look at how you can look red carpet ready, any time!

Be a hot stepper
Let’s face it, killer bodies don’t just appear overnight, and even Jennifer Aniston and Rhianna have to work at it! Set yourself of goal of daily steps, maybe 10,000, and this will help you to keep active and burn calories from the moment you wake up until you get into bed. Going for a run, walking the dog, dancing and even doing the house work will all help you reach your magic number, and if you put the effort in and work up a sweat, your body will thank you for it! If you want to take a holistic approach, add a Pilates or yoga class to the mix, think Jessica Biel, this will help you stretch out your muscles, strengthen your core and calm your mind.

You are what you eat
Eating salad everyday won’t make you happy but if you want film star glowing skin, healthy nails and shiny hair, skipping breakfast and then heading for sugary snacks and energy drinks when you are feeling tired, won’t help. We aren’t talking about dieting but we do advocate a balanced diet full of fresh fruit and vegetables, lean meat and protein so your body works at its best. Also drink lots of water and ease up on your caffeine, salt and alcohol intake as these can make you retain water and leave you feeling lethargic and dehydrated, neither of which are what you are aiming for.

Add heels
You can’t wear them every day, not even Victoria Beckham does that, but if you want your legs to look instantly longer, then heels can help do this. While there is no substitute for exercise when it comes to toning, heels can help to elongate your curves and make your limbs look leaner. Choose a pair that you can actually walk in and are comfortable (think about a cushion sole or platform style) and you will be surprised how this can enhance your height, shape and confidence.

All in the sizing
If your outfit isn’t the right size you won’t look your best, so go for fitted rather than tight or baggy if you want a winning look. Match a pair of tailored trousers with a silk blouse for a classic look, or opt for an A-line dress that nips in at the waist and flares out and this will instantly give you a feminine shape and will make you look, and feel, fabulous.

Minimal make up
If you on Instagram right now, those red-carpet looks are simple and that’s what you are going for. Rather than adding masses of make-up and fake eyelashes, remember that a little goes a long way – just look at Lady Gaga at the 2019 Golden Globes. Yes, add a red lipstick but you don’t need this as well as bronzer and a smoky eye, just pick one and make it work for you. Lip gloss, a little blush and a strong lengthening mascara, together with a smile is all it takes to look a million dollars.

It’s all about the polish
A pretty, fresh manicure is a red carpet must, but it is also something you can have all the time to tie your look together. If you have an event coming up, book in with your beautician and get the full works, and then between appointments you can correct any chips to ensure you looked polished all the time.

Team Pure Beauty

How to Get The Perfect Bikini Line

How to Get The Perfect Bikini Line
Royalty-free Image

If you’re jetting off for some winter sun, or simply spend a lot of time in a bikini or swimming cossie during leisure time, there’s a good chance that your bikini line is at the forefront of your mind. Hair removal is subjective and everyone likes different methods, but maintaining a tidy bikini line is about so much more than hair removal. Today, we’re looking at how to look after your bikini line once the hair has been removed.

Decleor Post-Wax Double Action Gel

Immediately after waxing/shaving/whatever your hair, using Decleor Post-Wax Double Action Gel will soothe, soften and moisturise the skin, as well as slowing down hair regrowth. It will also reduce the appearance of skin imperfections such as ingrown hair and redness and ensure that you aren’t walking around with a sore, red bikini area!

Decleor Post-Wax Cream – Sensitive Areas

This cream is designed specifically for the sensitive areas such as your bikini line and armpits and will soothe the skin after hair removal. Although it says “post-wax”, it’s equally effective after shaving or epilation. Applied daily the nourishing cream works to slow down hair regrowth, optimising your removal sessions whilst maintaining silky and soothed skin for longer.

Elemis Devils Mint Body Scrub

Between hair removal sessions, keeping the area well exfoliated is essential as this will prevent ingrown hairs and unsightly pimples by ensure that dead cells are sloughed away instead of blocking your pores. It contains silicon-rich sea-plant particles, devils apron seaweed and peppermint essential oil that leave the skin satin soft and more receptive to moisturising.

Elemis Tea Tree S.O.S. Spray

Immediately after a hair removal session, your pores are open and susceptible to letting in bacteria, which can lead to infection. Using one Elemis Tea Tree S.O.S. Spray on the area will significantly reduce your chances of infection and will also help to cool and soothe the area. Tea tree oil is nature’s antiseptic and is ideal for use after waxing.

Elemis Japanese Camellia Body Oil Blend

Keeping your skin well moisturised is a key element of having a perfect bikini line as it means that the hair growth will be more even and your skin will likely suffer less damage during the hair removal process. This body oil from Elemis improves elasticity, supports and nourishes all skin conditions and provides high levels of hydration to a dry skin.