Pure Beauty - The Lichfield Beauty Salon

Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

Treatments that will ease the January blues

www.pexels.comLet’s be honest, this time of year is pretty bleak. There are bills to be paid, bottles still to recycle and sunshine and Vitamin D seem a world away, so it is no wonder many of us suffer from the January blues. Don’t worry, at Pure Beauty we have some great offers running in January that mean you can step inside our calm salon and let us take care of you for an hour or so.

The combination of late nights, one too many glasses of champagne as well as plummeting temperatures can lead to your skin looking and feeling dull and tired. You can change that with a free Dermalogica Skin Kit worth £30 when you have a Dermalogica Micro Zone Facial. Charlotte, Jessica and Sophie are all available to carry out this quick, but effective, pick me up treatment which targets specific concerns you have with your skin. As well as the treatment on the day, you also get a six-week check up with your beautician who will be able to see how you are doing and suggest further treatments and products that could give you the skin you deserve.

If you are looking for a mini makeover for 2019, you might want to try out our New Year, New You package. For just £25.00, you can enjoy an eyebrow wax, under arm wax and lower leg wax as well as an eyelash and eyebrow tint which will give you a fresh new feel for a brand-new year.

With 25% off Shellac manicures and pedicures with Rebecca at the moment, you will look totally polished this January. Sit back and let the world pass you by as your hands and feet are exfoliated, your cuticles are tidied and your nails are shaped. You can then choose a shade of your choice and whether you go for a stunning red, subtle pink or on trend soft grey, you will leave us feeling, and looking, fabulous.

We are offering 10% off all gents’ treatments in January, so how about treating the man in your life to some ‘him time’? We would really recommend the deep tissue back and shoulder massage as this is the perfect way to kick back and relax after the demands of putting the Christmas decorations in the loft and taking the rubbish to the tip. Our fully trained therapists customise each treatment to ensure the right pressure is used during the session, so that aches and pains will have been relieved and tight muscles will be eased.

At the salon we are huge fans of reflexology and this month you can try a 20-minute taster treatment for £15.00 and get £10.00 off your next treatment. So, what’s it all about? Reflexology is where your therapist massages specific reflex points on your feet which encourages your body to heal itself from the inside, out. Whether you are dealing with arthritis, back pain, stress related disorders, eczema, digestive problems or want to improve your circulation and increase energy levels, reflexology is worth a go.

For more information or to make a booking, call reception now on 01543 547707 or email salon@pure-beauty.co.uk and we look forward to welcoming you soon.

Team Pure Beauty

Make 2019 the year for you

www.pexels.comHere we are once again seeing in a new year, 2019 is upon us.

This can be a great time to reflect on the past, celebrate successes and plan for the future.

While you can list a number of resolutions in that shiny unicorn journal you received from your Secret Santa, come mid-January they will probably have been forgotten because they are just too big to take on all at once.

Instead, why not make small changes that can easily fit into your life so that in time they become the norm, and this time next year you might be surprised how those small steps have led to some pretty big changes.

Quit multitasking
We know we think we can do 101 things at the same time, but we can’t. To really get things done, write a list and work through each item one at a time, ticking them off as they are completed. If you scatter your energy and focus, you won’t work efficiently and instead you will make mistakes, miss deadlines and forget things, which isn’t what you want.

Start to negotiate
You watch people doing it on the TV, so now it’s your time to bring negotiations to the table for yourself. Whether it’s a pay rise, promotion, the price of a house you want to buy or even your share of jobs at home, start to negotiate and see just how far this can take you. If you don’t ask you don’t get, so let’s turn this around in 2019 and you might be surprised at the response you get.

Do it your way
You might want to be a part of things, but you don’t have to go along with everything everyone else does. Following the latest fashions, changing your home due to interior style trends and going on holiday to the ‘in’ location of the year can be totally exhausting and pointless. This year, do what you want to do, wear what you want to wear, read what you want to read and enjoy it!

Step away from your screen
Those emails can wait, nothing is that important on social media that you need to check your phone every five minutes and you don’t need to check your messages before you go to sleep. There is no getting away from the role technology plays in modern-day life, but it means you, and your brain, are on call 24/7 and that’s not good for your soul. Set new boundaries, buy an old school alarm clock and go digital free now and again so you can enjoy life in the here and now.

Find your passion
Salsa dancing, music, life drawing, baking and photography are all great hobbies that can give you time out from the stresses of life and let you explore your creative side. This year why not find a new interest or hobby that will set you free from the shackles of everyday life and you simply don’t know where it could take you or who you might meet.

Read more
We are talking about the status of your sister on Facebook or the crime statistics in the paper, this year, read books! Go to a real bookshop, browse the shelves, find something that catches your eye and lose yourself in the pages of a novel that will sing to you and take you away from your life for just a while.

Take a chance
Ask that guy from the gym out on a date, wear the red lipstick, apply for your dream job or start the blog you have been wanting to write forever. Staying in your comfort zone might be safe, but will it really help you reach your potential? We don’t think so, so go for it and you might find it is the best move you ever made.

Whatever you do this year, be you!

New Year, New Self Care Routine

New Year, New Self Care Routine
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According to the experts, self-care is “the actions that individuals take for themselves, on behalf of and with others in order to develop, protect, maintain and improve their health, wellbeing or wellness”. January is a time that we all reassess how we’re doing things and we think that there’s no better time to take a look at what we’re doing to look after ourselves and try to develop some new self-care habits.

Eating

Developing good eating habits is one of the foundations of self-care, and one of the best ways to do this is to ensure that you’re eating a well-balanced diet with plenty of the right nutrients. Try to hit your 5-a-day recommended intake of fruit and veg, avoid processed meats and try to include fatty acids via nuts and fish. You could also add a multivitamin, if you feel you need one.

Appointments

Whether you’re the type of person who has a six-weekly hair appointment that you never miss, or you’re a little more low maintenance, ensuring that you make time to treat yourself is important. If you want to have your hair/nails/eyebrows done or simply indulge in a massage, make the appointment and keep it. You’re worth the time and money!

Learn to Say No

There’s a tendency for a lot of women to say ‘yes’ to everything, because we’re people-pleasers. This can sometimes mean that you barely have time to breathe between work, family life, PTA meetings, baking for a school sale, endless after school clubs, dog walking and finding even a moment to see your friends. Learning to say NO sometimes can feel absolutely revolutionary to a lot of us, and it allows you to take more time for yourself.

Exercise

We aren’t suggesting that you rush out and join the gym or turn yourself into a crossfit fanatic (unless that’s your thing!), but getting regular exercise is a really important part of self-care. You’re making time to do something that your body needs and whether you choose to go for a walk, ride a bike, or something more high impact, exercise has a positive effect on both your body and your mental state.

Relaxation

There’s basically no such thing as self-care without an element of relaxation, but the key here is to learn what YOU find relaxing. For some, it’s reading a book and enjoying a cup of tea. For some, it’s hiking to the top of a mountain. Everyone has a different concept of relaxation, so take some time to assess what really helps you to feel at peace, and then make sure you make a regular appointment with yourself to indulge in your relaxation.

How to heal a hangover

Nothing says welcome to a new year than a hangover!

A splitting headache, feeling sick, being sick, suffering with dizziness and sweats, as well as those oh so embarrassing flashbacks to the night before, can all be the consequence of drinking too much.

The problem with alcohol is that while it tastes good and can turn you into a demon on the dance floor, it can also make you feel terrible the next day.

We hate to break it to you but there are no cures when it comes to hangovers (unless you just don’t drink), however, we know people like to party and so we are here to help ease the pain.

First of all, do not drink on an empty stomach. Eating a bowl of pasta or having eggs on toast before you go out will help your body to absorb your drinks and stop you from falling over!

It is also important to only drink what your body can cope with, so ease up on those shots and have at least one glass of water, if not two, between each cocktail or pint of beer.

This isn’t to do with a hangover, but if you are out in a pub or club, keep an eye on your drink and do not accept drinks from strangers, Yes, they may just be feeling festive, but drinking a spiked drink could leave you with more than a hangover, so stay with your friends and stay safe.

When you get home, don’t dive for another bottle of wine or beer from the fridge, instead have a couple of slices of wholemeal toast, drink plenty of water and take a glass up to bed with you too.

The next day 
When it comes to hangovers, it is all about rehydrating your poor body so it can get to work dealing with all you have inflicted on it, so drink plenty of water. We would suggest that you avoid the ‘hair of the dog’ approach because while some people say this works, drinking even more alcohol when you are already feeling awful, won’t help, so steer clear.

Ease the pain
You might reach for pills when your head feels like it is splitting open, but don’t overdo it with these! For a healthier alternative try milk thistle as it is believed this will help your liver process alcohol faster, so take it before you go out and again the following morning and it may well help you to feel more human again.

Eat something
While the thought of food might make you gag, it is going to help you feel better, sooner. It’s all about the baby steps, so start with something bland, like a piece of toast or a digestive biscuit, and if that stays down, a banana could be a good move. Chicken noodle soup is packed with protein and a good source of vitamins and minerals, so this is a good way to top up depleted resources and ease a sore tummy!

Vitamin C
When you have treated your body to a really big party, it needs to be replenished with vitamins. If you can stomach a glass of orange juice that will give you a good dose of Vitamin C, add a multivitamin and things will start to get better, but you will have give them time to work.

Get clean
Have a shower. Slobbing out in front of the TV, feeling dirty and sweaty from the night before is a sure way to keep a hangover going. Shower, wash your hair, clean your face and put on clean clothes (even if it is pjs) and that will help you feel a little fresher, if nothing else.

Move around
We know you don’t feel like even standing up when you are hungover, but exercise can help to restore your body and mind. A walk in the fresh air, a little sunshine and a light breeze all have wonderful restorative powers and the metabolism boost can help rid the toxins from your body a little faster.

Get some sleep
If all else fails, go back to bed! Rest is your friend when you have a hangover, so if nothing else works, an extra hour or two of sleep will help a lot!

And the next time you go for those BOGF cocktails, remember the pain they cause the next day and put the brakes on.

Team Pure Beauty

Foods to Eat, Post-Christmas

Chopped dark chocolate
Photo by Charisse Kenion on Unsplash

While we don’t subscribe to the idea that you need to eat certain things to get rid of toxins in your body (that’s what your liver and kidneys are there for, you don’t need a special diet!), we do believe that the body needs to replenish certain things in order for it to run properly. We often find that random cravings mean we’re lacking in a particular nutrient (cheese for calcium, bananas for potassium, etc.) so we thought we’d take a look at some foods your body, and particularly your skin, is probably crying out for after the indulgence of Christmas.

Fatty fish

Fatty fish contain rich sources of omega-3 fatty acids, which are important for maintaining skin health. Christmas is usually spent indulging in salty foods like crisps and nuts, and drinking alcohol, both of which will leave your skin dehydrated, and omega-3 fatty acids are necessary to keep skin thick, supple and moisturised.

Walnuts

If you’re not quite ready to give up all of your Christmassy snacks, making a substitution might help. Walnuts richer than most other nuts in both omega-3 and omega-6 fatty acids, giving your skin a good dose of what it needs to be healthy. They also contain a good dose of zinc, which is essential for your skin to function properly as a barrier, as well as necessary for wound healing and combating both bacteria and inflammation.

Sweet Potato

Sweet potato is another thing to eat, post-Christmas, as it contains high doses of vitamin A, giving your body the ability to absorb antioxidants which are  incorporated into your skin to protect your skin cells from sun exposure. This may help prevent sunburn, cell death and dry, wrinkled skin. We particularly like them cut into wedges and baked with a little coconut oil and smoked paprika!

Dark Chocolate

You’ve probably had your fill of sweet treats over the last few days, but if you still fancy something which feels like a naughty treat, opt for dark chocolate instead. It’s jam-packed with antioxidants which help to give you thicker, more well-hydrated skin. One study found that eating 20 grams of high-antioxidant dark chocolate per day could allow your skin to withstand over twice as much UV radiation before burning versus eating low-antioxidant chocolate!

Green Tea

Now that you’ve stepped away from the Baileys for a few days, opting for something non-alcoholic and nutritious is a good idea, especially if you plan to indulge again at New Year. The catechins found in green tea are powerful antioxidants that can protect your skin against sun damage and reduce redness as well as improve its hydration, thickness and elasticity.

How to beat Christmas cabin fever

Christmas all about fun and food, family and friends, but it can also be a time for frustration and dare we say it, www.pexels.comirritation if cabin fever sets in. There is no doubt that if you spend a whole week stuck in the house stuffing Quality Street and drinking your body weight in cocktails, things could be anything other than festive. We believe that with a little planning, a good time can be had by all, and we have some tips that we hope will make this a very happy Christmas

Start the day the right way
While you might fancy cold pizza and Pringles for breakfast, this really isn’t going to do your mood, waistline or skin any good. Sensible maybe, but a bowl of porridge, made with semi-skimmed milk and topped with blueberries, scrambled eggs with rye toast or a vitamin bursting green smoothie with oats and spinach, will all set you up for the day ahead, and keep your patience levels in place too. During the day, don’t just snack on junk, but eat good, healthy meals and this will, we promise, keep you feeling bright and shiny just like the lights on your tree.

Have a shower
You might want to slob out in your PJs but we promise that having a shower, cleansing, toning and moisturising your skin, and putting on fresh clothes will make you feel in better spirits, even if you do have a hangover from the champagne the night before.

Go for a Walk
Walking might not bring you out in a sweat, but it is a pretty good way to get some mood boosting exercise out in the fresh air and away from any disagreements over the washing up. Grab your trainers, take the dog, close the front door, and as you walk, you’ll burn off some of those Christmas calories and those feel-good endorphins will get to work and make you feel happy – we hope!

Play a game
We aren’t talking X-Box here. Step away from screens and instead, get everyone together for an afternoon of old-fashioned board game fun. Scrabble will put the brain cells to work that have been resting over the Christmas break, Monopoly will bring out that competitive streak in you and good old snakes and ladders is a crowd pleaser everyone can enjoy. Why not try this in 2018 and we think it will fast become a tradition you carry on year after year because it brings people together and makes them feel good.

Recycle
Don’t just put everything straight in the bin! Sort out the wrapping paper and cardboard that can be recycled, as well as the bottles and cans and take a walk to the local recycle centre. Not only will this keep things out of the landfill, but it will also give you a reason to get out of the house and get some fresh air. You can apply the same principles to any unwanted gifts, as well as anything that is gathering dust in your home, and take it all along to a charity shop – exercise and a serving of feeling good, what’s not to like?

Shake it out
Going to a party? Don’t just sit and chat with your family and friends, get up on the dance floor and strut your stuff to Kylie and Bieber. Dancing, just like walking, is a good way to clear a few calories and you will be amazed at the slight ache in your calves the next day after a good old boogie.

Set your limits
There is no doubt that alcohol can bring your mood down, so why not take a break for a day or two over the festive period? Leave the beer and wine in the fridge, go for water, herbal teas and mocktails and you may feel better for it as you become rehydrated and the toxins are flushed away.

Whatever you do, have a very happy Christmas.

Team Pure Beauty

Beat The Christmas Hangover

Beat The Christmas Hangover
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Even if you’re not a massive drinker, the overindulgence at Christmas time is enough to make any of us feel like we’ve woken up with a hangover, and no-one needs to be dealing with a hangover at this time of year! When we were younger, a quick Drive-Through breakfast and full-fat Coca-Cola would’ve been more than enough to cure a hangover, but now we’re older we have to be a bit more selective with our hangover remedies! Here are a few tricks we keep up our sleeves to ward off the Christmas (food or drink) hangovers:

HYDRAAAAATE!!!!

Yes, we’re shouting this at you, because we’ve said it SO MANY TIMES! Your body cannot function without adequate hydration and with all the mulled wine and salty food flying around at Christmas, there’s a good chance you’re dehydrated. Try to alternate booze with a glass of water throughout the day and try to drink at least a pint of water before bed. You can also give your skin a boost with Decleor Hydration Discovery Kit.

Go For a Walk

We know that exercise is the last thing on most people’s minds at Christmas but going for a walk can really improve how you feel. Exercise gets the blood pumping, encourages healing, reduces bloating and can just generally help to clear your head.

Eat Something

Food is probably not all that appealing right now, between the turkey and the After Eight mints, but treating yourself to a healthy, amino-rich breakfast will vastly improve how your body deals with a hangover. Our suggestion would be wholemeal toast, smoked salmon, poached eggs and asparagus as this contains a whole bunch of vitamins, minerals and essential acids such as taurine and cysteine that the body needs.

Rest

To be honest, your instinct to just lie in bed or sit VERY STILL in a chair for the rest of the day is probably spot-on. The body needs rest to be able to recover and heal properly, so if you’ve got the time to do it, just chill. Take the opportunity to use Dermalogica Multivitamin Power Recovery Masque to add deep hydration and nutrients back into your hard-working skin.

Milk Thistle

Taking milk thistle both before and after drinking alcohol has a protective effect on the liver. According to Schwabe Pharma, “Milk Thistle [is a] traditional herbal medicinal product used to relieve the symptoms associated with occasional over indulgence of drink and food such as indigestion and upset stomach, exclusively based upon long-standing use as a traditional remedy”.

Beat the Bloat

As well as the parties, presents and more parties, at Christmas there seems to be the feeling that we have to eat and drink all we www.pexels.comsee!

While it is nice to enjoy festive food and the odd tipple, going mad at the buffet table isn’t great for your waistline, and it can leave you feeling bloated, uncomfortable and lethargic.

We have had a look at how you can beat the bloat this Christmas and still enjoy the goodies that are on offer, and slump in front of the TV without feeling totally out of control.

Keep an eye on portions
One of the most common cause of bloating is over indulgence, which comes as part and parcel of Christmas for many of us. Try to avoid eating massive meals as this can leave you feeling uncomfortably full and bloated, and instead, go eat less but more often, and you will be able to enjoy what’s on off but without suffering.

Know your carbs
Those white bread sandwiches, loaded baguettes and mayo heavy pasta salads might look tempting, but they can actually slow down your digestion and will also mean you aren’t getting the fibre you need in your diet. Why not think about swapping these refined carbs for wholegrains which will give you the fibre you need, will help with digestion and also keep bloating at bay. Quinoa, brown rice and wholegrain bread are all great, tasty options, and if you start your day with a bowl of porridge, with a sprinkle of cinnamon for a Christmas twist, you will feel so much better and bloating will be the last thing on your mind.

Put the Spanx away
While you might reach for those super holding, control pants when it comes to fitting into that Christmas dress, you could be contributing to the problem of bloating. If you know you have big meals coming up, why not go for floaty clothing and easy to wear layers, and then enjoy the day and your food without your clothes cutting into you.

Drink tea
Put the sparking wine and fizzy pop away, and sip on tea if you are filling a little fuller than you would like. Mint and ginger are known for their health benefits and can just take the edge of bloating.

Don’t eat too late
Having a three course meal and bottle of wine at 9pm might feel like a good idea at the time, but may not feel the same way when you are trying to sleep and are wide awake at 3am. Lying down too soon after eating can make it harder for your stomach to digest food and can cause acid reflux and you don’t want either, especially if you have a busy day ahead with family and friends.

Think about salt
Crisps, peanuts, slices of pizza and dips all contain salt and when you eat too much, your body may well try to retain water and this can lead to uncomfortable bloating. Ease up on processed food, add spices to food rather than salt, ensure you get your five a day (no, salty, greasy chips don’t count) and always drink plenty of water.

Watch the wind
Cabbage, sprouts, garlic and onions are all on the table at Christmas, but these festive favourites can cause bloating and wind, so go easy on them!

Water, water, water
We talk about it all the time, but it is vital to drink plenty of still water if you want to keep hydrated. Add slices of lemon and sprigs of mint, go for filtered options and leave the fizz for a while to ensure you don’t go pop!

Get some exercise
You aren’t going to go for a 10k run on Christmas Day, but a walk in the park after lunch or a bike ride on Boxing Day not only gives you some fresh air and takes any family tensions away, but the exercise will be good for your health and waistline too.

Whatever you do this Christmas, have a great time!

Team Pure Beauty

Are You Applying Your Skincare in the Correct Order?

Are You Applying Your Skincare in the Correct Order?
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Every man and their dog knows the old adage “cleanse, tone, moisturise”, but these days most of us has a skin routine which includes more than just these three basic products. So, if you’re using serums, sunscreens, and any number of other products on your face, do you know the correct order to apply them in? We’ve got the lowdown on what you should be doing:

Cleanser

Okay, so it’s a bit of a no-brainer that cleansing should be done first, and that’s how it’s always been. This is because you want to create a completely clean canvas on which to put your other products. Keep doing it, because this bit hasn’t changed!

Toner

Honestly, we’re not trying to trick you, we promise things do get different after this step! However, toner should still be the second step in your skincare routine as this helps to prep the skin for other products.

Serum

Serums are essentially just shots of extremely concentrated nutrients, hydrators, and antioxidants that really amp up your skin health as soon as you apply them. People often skip out on using them, but they’re honestly the heavy lifters of your skincare routine.

Eye Cream

Eye creams tend to have a much lighter formulation than moisturisers and need to be applied before, otherwise they don’t absorb properly. When it comes to eye cream, the more hydrating the product, the better condition your under eye area will be in.

Moisturiser

NOW is the moment you apply your moisturiser, and which one you opt for is entirely up to you! Use our guide to find out what your skin type is and buy a moisturiser to complement your complexion to improve and perfect your skin’s level of hydration.

Face Oil

Believe it or not, facial oils are best applied at this stage of your routine. Oils are best at sealing in other products so using a facial oil now will ensure that everything you’ve applied up to this point is working optimally for your skin.

Sunscreen

Last but not least (in fact, possibly last but MOST) should be your sunscreen. Protecting your skin from the sun will halt the ageing process and protect your sun’s harmful rays, and it should be applied once everything else is on your face (but before make-up, obvs).

Keep calm, it’s only Christmas

www.pexels.comSay ‘Christmas’ to a friend and you either get a smile or a look of sheer horror, depending on how organised they are, and what they have left to do before the big day.

Let’s face it, Christmas is meant to be fun, not a big ball of cash strapped anxiety, so while there could be the odd argument, why not follow our festive steps so you can be as cool out as your glass of ice cold wine.

It is all in the planning
OK, this might be a little bit late, but even if you start to plan now, you are less likely to end up in a pickle in the coming weeks. Make a list (once you have read this) of the Christmas presents you need to buy, food that needs to be ordered, dates when you are busy and you will soon start to get a clearer idea of what is left to do. This is also the time to look in your wardrobe and work out if you have all the clothes you need for your parties and events, if not, pop to a local charity shop, and as well as finding something new for you, you can take the things you don’t need and do a good deed for someone else.

Have a budget
The longer you leave it when it comes to buying gifts, the more likely it is you will spend too much on the wrong things. Work out who you need to buy Christmas presents for, look at what you think they would like and set a budget. If money is tight, have a shop around and see where you can find offers or make savings and remember that a well thought out gift that is beautifully wrapped, will mean so much more than a tenner bunged in a card!

Progress not perfection
We are going to say this once, stop trying to make everything perfect and just go your own way this Christmas! Step away from social media feeds that are full of showcase homes and bright white smiles. Just remember that those picture perfect images will often be 100% staged, and there will be cable carnage hiding behind that pristine Christmas tree snap. If you stop putting pressure on yourself to be perfect, there is more chance of keeping calm and having a great time, which is what matters.

Mediate
If you find that things are starting to get on top of you, find a quiet spot and for a few minutes simply sit and focus on your breathing. By doing this, you will be able to slow down, see what really has to be done and you can then move forwards, calmly.

Make it
If you want to show you care, save some money and do something for the environment, why not get crafty this Christmas? Set aside an afternoon and you can get to work making your own Christmas cards (hand deliver the local ones if you want a breath of fresh air), make your own crackers for the table, cook cookies and fudge for family and friends and if you feel really creative, you not make a festive, floral wreath for your door. All of this might sound like hard work, but when you put on some carols, light a scented candle and get stuck in, your mind will be taken away from the chaos and you will start to feel calm and enjoy the moment.

Think about you
We know only too well that it is easy to leave yourself behind when you are looking after everyone else, but if you don’t you are going to crash and burn. If you are out shopping, stop and have a cuppa and piece of cake, if you don’t have time to go the gym then walk to the recycling centre with your cans and bottles, and why not get away from it all and enjoy a calming facial or massage?

Get some sleep
The wrapping can wait, your health cannot. At this time of year it is vital that you try to get a good six to eight hours sleep as this can help to boost your mood, improve your memory and allow you to keep going. A warm bath before you go to bed, no screens in the bedroom and a little lavender oil on your pillow can help take things down a notch or two so you can zone out and get some rest.

You see, Christmas might be a loaded event, but it shouldn’t cause you anxiety and grief, so try to enjoy the atmosphere and fun and make this your calmest festive break ever.

Team Pure Beauty