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Breaking Down the Science of Skincare: Understanding Key Ingredients

Image Source In the world of skincare, where countless products line the shelves promising to transform our skin, it can be challenging to decipher the truth from mere marketing hype. However, hidden amidst the array of beauty potions lie a handful of truly remarkable ingredients, each with its unique superpowers …

Five of the Best Reasons to Use Self Tan

Image Source Most people agree that they look and feel healthy and radiant with a suntan, but the truth is that, unless it’s a sunless one, there is no such thing as a safe tan. Any natural skin darkening is an indication of sun damage and  that the UV rays …

Everything You Need To Know About Fermented Skincare

Photo by Peter Nguyen on Unsplash It is well known that eating foods that have undergone fermentation, such as yoghurt, kombucha, and kimchi, can improve gut health and increase the immune system. In recent years, the beauty world has started to add fermented extracts to specific products to improve their …

Ingredient Focus – Centella Asiatica

Photo by Brooke Cagle on Unsplash Here at Pure Beauty, we don’t just sell skincare products – we make it our business to really get to know the products we sell, and that means acquainting ourselves with all sorts of exotic-sounding extracts! One such ingredient is centella asiatica, commonly known …

Where to buy Advent Calendar products

The trend for grown up advent calendars is growing each year and the Christmas 2022 editions were no exception. If like me you were lucky enough to receieve an advent calendar, from the Mail on Sunday You Magazine, you will know it was filled with fantastic products to try. The …

Our Top Tips for Making Mature Skin Glow

Photo by Anna Shvets There comes a time in almost everyone’s life where you realise that your skin is now classified as “mature” and things that worked for you in the past are probably not potent enough for your new skincare needs. One of the things that we hear our …

Why Encapsulated Ingredients Give Next Level Skincare

Photo by Matthew Tkocz on Unsplash Here at Pure Beauty, we’re well aware of the fact that new buzzwords come along all the time which often makes something which is pretty run of the mill sound new and exciting. However, when it comes to encapsulation, this isn’t the case – …

A Closer Look at the Decleor White Magnolia Range

Photo by Aubrey Odom-Mabey on Unsplash When you find a skincare product that you both like and feel plays well with your skin, it can be disappointing if the company which makes it doesn’t offer anything in the same range. That definitely cannot be said for Decleor, who offer many …

Top to Toe Nourishment from Pure Beauty

Photo by Anna Tarazevich There are a number of different things that can leave us feeling depleted, whether that’s a physical or mental feeling. Stress, illness, not eating a balanced diet, even dehydration, can all be contributing factors to feeling drained, and this can have a knock-on effect with your …

Our Top Five Sheet Masks

Photo by Anna Shvets from Pexels Sheet masks are an easy and effective way to provide your skin with an immediate and big boost of vitamins and moisture. They’re also a fun way to relax and pamper yourself at home. One reason sheet masks are so amazing is that they …