Pure Beauty - The Beauty Salon in Lichfield

Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

Everything You Need to Know About Ceramides

Photo by Pawel Czerwinski on Unsplash As you know if you’re a regular reader, as well as looking at our individual products, we also sometimes like to turn the spotlight on the most important ingredients within those products. Today, it’s the turn of ceramides, and we’re here to teach you …

Cooling Your Complexion with Pure Beauty

Photo by Ben Eaton on Unsplash If you struggle with dry or combination skin, you probably have issues with sensitivity which can make your skin feel hot and tight. This can make you feel incredibly uncomfortable and can also limit your ability to wear other cosmetics. Fortunately, there are plenty …

Shake Up Your Shampoo Selection with Pure Beauty

Photo by averie woodard on Unsplash When it comes to skincare, you probably wouldn’t buy a cheap supermarket’s own brand and expect it to do wonders for your skin. However, that’s exactly what a lot of people do with shampoo. Most of us just chuck a bottle in the trolley …

Getting to Know the Elemis Superfood Range

We’ve written before about products from the Elemis Superfood range, but since then, Elemis have added a whole bunch of new products to the Superfood family. While the concept of “superfoods” might just sound like a silly buzzword used to make marketing materials, superfoods are simply foods with high levels …

Five of the Best Serums from Murad

Murad Rapid Dark Spot Correcting Serum Many serums which target dark spots will clear the hyperpigmentation, but this Dark Spot Correcting Serum from Murad actually goes even deeper, to target the cause of dark spots. It can be used daily and contains antioxidant resorcinol that helps prevent the look of …

Why Your Skin Needs Niacinamide NOW!

Photo by Towfiqu barbhuiya on Unsplash While many of us are loyal to the skincare brands that we know we like, switching things up in favour of ingredients rather than brands is a wise thing to do. One ingredient which we think our customers should know more about is niacinamide. …

Five Things That Could Be Making Your Spots Worse

Photo by ShotPot from Pexels Unless you’re incredibly lucky, there’s a good chance that you’ve had at least one or two blemishes to deal with in your life. However, if you’re mortal like the rest of us, you’ve probably dealt with some level of acne before. In fact. The NHS …

What Do Each of the Olaplex Products Do?

Photo by Element5 Digital from Pexels Unless you’ve been living in a cave for the last few years, there’s a good chance you’ll have heard of Olaplex and their repairing treatments which have revolutionised the haircare market. But, while most people are aware of the brand, not everyone will know …

Five Products to Help Care for your Curls

While the straight-haired among us probably have a certain amount of envy for anyone with gloriously curly locks, those of us who actually live with curly hair tend to agree that the maintenance can be a little bit of a pain at times. The “Curly Girl Method” is all the …

How to Achieve a More Sustainable Beauty Routine

Photo by Sarah Chai from Pexels Now more than ever, many people have their eyes set firmly on sustainability and products which are kinder to the earth. This could be by using ingredients which come from vegan and cruelty free sources or making sure the products are plastic free or …