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5 Common Foundation Mistakes

Whether you’re a full-face, contour-loving foundation fan, or a ‘swipe of BB Cream and you’re done’ kinda gal, there are still some simple rules that you should be following to make sure you get your foundation completely right. Read on to find out five of the most common foundation mistakes …

Give Your Skin a Boost with Elemis Serums

Although you may feel as though you have your daily cleanse, tone and moisturise routine dialled in, adding a serum into your rotation can also do your skin the world of good. Serums are often the most powerful products in a range, and this is especially true of Elemis, with …

Product Focus – Elemis Dynamic Resurfacing

It’s a fact of life that although most of us would like perfect skin, very few of us really have it and sometimes the normal functions of the body don’t happen as they should. This is definitely true of the skins’ natural exfoliation cycle, which often needs a helping hand …

Sleep like a baby

Last week, summer really came to town and while many people love the warmer weather and soaring temperatures, for others it makes hay fever worse and sleeping difficult. ‘I love the sun but getting to sleep and staying asleep is so hard.’ Jo ‘When it is too hot outside my …

Staying Fresh During Air Travel

It’s that time of year when many of us are getting ready to go on holiday but one of biggest concerns we hear from our customers is the fact that plane travel can play havoc with our skin, and often they get off the plane at the other end looking …

A Rose By Any Other Name…

Here at Pure Beauty, we’re passionate about the natural ingredients which are used in the brands that we sell and one of our favourites is rose. The oils have many properties which are highly beneficial to the skin, and obviously the fragrance is second to none, so we thought w’d …

Beauty Tips for Beach and Poolside

Summer is here and for many of us that means days out to the beach, spending time at a local outdoor pool, or if you’re really lucky, jetting off to foreign shores. Looking our best while we’re relaxing in the sun is usually at the forefront of our minds and …

What Foundation Applicator Should You Be Using?

When we were younger, foundation application was done either with our fingers or, if we were feeling really swish, with a wedge-shaped sponge that we bought from the local chemist and ran under a tap before using, However, now it seems that there’s a whole load of ways that you …

Tips for Getting Your Sun Protection Right

Here at Pure Beauty headquarters, we’re keeping everything crossed in the hope that some warmer weather might FINALLY be on its way. This means that all thoughts are turning to sunnier days spent outdoors, which in turn means getting our sunscreen on. Although it might seem like a simple case …

The Beauty Benefits of Aloe Vera

Many of the products that we sell here at Pure Beauty contain a whole host of natural ingredients which harness the wholesome power of the earth to enrich your skin. One ingredient which features heavily, and has in fact been used for centuries for everything from sun burn to stretch …