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The Benefits of Incorporating Antioxidants into Your Skincare Routine

Photo by Gemma Evans on Unsplash Antioxidants are powerful substances that play a critical role in our body’s overall health and wellbeing. They protect our cells from damage caused by free radicals, which can contribute to ageing, cancer, and other health problems. When it comes to skincare, antioxidants are essential …

Puffy Eyes? No Problem!

Photo by Marina Vitale on Unsplash A survey conducted in America showed that eye bags are one of the most common skin problems we face, affecting 27% of people – but what are eye-bags, why do they occur and how do we deal with them? Read on to find out …

Want Super Clean Skin? Try Double Cleansing

Photo by Polina Tankilevitch from Pexels There are so many beauty fads which have done the rounds in the last few years, not least of all when we all suddenly had more time for self-care than ever, during lockdown. Skincare routines from far-flung countries became the flavour of the month …

Five Products To Stimulate Elastin Production

Image by Freepik When it comes to skincare, sometimes it feels like you need a medical degree and a dictionary to decipher all of the different benefits and uses for each product. Fortunately, we’ve got decades of experience and want to help you to find the right skincare for you. …

Make Your New Year’s Resolutions Work for Your Skin

Photo by Polina Kovaleva With the end of 2022 rapidly approaching (HOW can it be the end of the year already?!) many of us are starting to think about New Year’s resolutions and changes that we want to make to herald the start of a new trip around the sun. …

Five Ways that LED Masks Can Help You

There are new advancements in the beauty market almost every day, and some are more successful than others. One piece of technology about which we’re really excited is the use of LED masks, and the benefits are numerous. Here at Pure Beauty, we stock the faceLITE brand of masks, which …

Five Products to Bolster Your Complexion Ahead of the Festive Season

Photo by Ilyuza Mingazova on Unsplash Whether you’ve got a quiet meal planned at home or a huge family gathering with all of the extended members of your clan, there’s no denying the fact that Christmas is often a gruelling time. There’s the planning, the prep and the parties, which …

Ingredient Focus – Squalene

Photo by Kris Sevinc on Unsplash As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can …

Why Encapsulated Ingredients Give Next Level Skincare

Photo by Matthew Tkocz on Unsplash Here at Pure Beauty, we’re well aware of the fact that new buzzwords come along all the time which often makes something which is pretty run of the mill sound new and exciting. However, when it comes to encapsulation, this isn’t the case – …

Five Products with Sustainable Ingredients

Photo by Akil  Mazumder Back in March, we shared a list of five of our favourite sustainable beauty and self care accessories, which contained everything from reusable make-up removing pads to bamboo cotton buds. Today, we’re going one step further and bringing you a list of five beauty products which …