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What are “Growth Factors” and Why Should You Want Them in Your Skincare

Here at Pure Beauty, no-one is more aware than us that skincare and beauty can often seem like it moves from one buzzword to the next at the speed of light, without you ever really learning what they mean. One phrase we’re seeing a lot lately is “growth factors”. But …

The anti-ageing tips that really work

Never has there been so much pressure on us to look youthful and while life is busy, it is worth taking time to look after your mind, body and soul so you don’t look older than your years. Water, water, water When your skin is dry and dehydrated, it is …