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What are “Growth Factors” and Why Should You Want Them in Your Skincare

Here at Pure Beauty, no-one is more aware than us that skincare and beauty can often seem like it moves from one buzzword to the next at the speed of light, without you ever really learning what they mean. One phrase we’re seeing a lot lately is “growth factors”. But …

The Benefits of Using Fake Tan to Achieve a Glow

Photo by Ryan Moreno on Unsplash Now that the summer seems to be well and truly here, many of us desire a radiant, sun-kissed glow. While sunbathing and tanning beds were once popular methods for achieving a bronzed complexion, they come with risks like skin damage and increased susceptibility to …