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Minerals – The Next Big Thing in Skincare?

Photo by Kindel Media Unless you’ve been living in a cave and being raised by wolves, you’ve probably heard “vitamins and minerals” referred to in many different contexts, from dietary needs to what’s in your skincare. Most of us know what vitamins are and where we can find them, but …

Ingredient Focus – Squalene

Photo by Kris Sevinc on Unsplash As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can …

Why Encapsulated Ingredients Give Next Level Skincare

Photo by Matthew Tkocz on Unsplash Here at Pure Beauty, we’re well aware of the fact that new buzzwords come along all the time which often makes something which is pretty run of the mill sound new and exciting. However, when it comes to encapsulation, this isn’t the case – …

Take Control of Your T-Zone

Photo by Min An Considering the fact that the t-zone (the area around your nose, forehead and chin) only accounts for a relatively small area of your body, it’s one of the places that is most often mentioned when people are asked about their skincare concerns. Compared with the rest …

A Closer Look at the Decleor White Magnolia Range

Photo by Aubrey Odom-Mabey on Unsplash When you find a skincare product that you both like and feel plays well with your skin, it can be disappointing if the company which makes it doesn’t offer anything in the same range. That definitely cannot be said for Decleor, who offer many …

Five Things to Remember if You Wear Make-Up Daily

Photo by Ashley Piszek on Unsplash Make-up. It’s one of those things that some people love and choose to wear every day, while others opt to use it more sparingly. Everyone has their own style when it comes to make-up, their own methods of applying it and their own go-to …

Five Products to Renew from Top to Toe

Photo by nappy Whether it’s the start of a new academic year or simply the changing seasons, moving into September always gives us a feeling of new beginnings. If any or all of your current beauty regime feels as though it’s no longer working for you, there’s never been a …

Five Skincare Tools for Next-Level Home Facials

Photo by Elina Fairytale Although having a facial at The Lichfield Beauty Salon is an ultra-luxury experience that everyone should indulge in, every so often, we’re also aware that our customers like to repeat the process at home. While the oils and creams you use are hugely important, there are …

Rice – It’s Not Just for Eating!

Photo by MART PRODUCTION While rice may seem like a fairly basic and humble ingredient in cooking, there are physical properties of rice which make it very useful in skincare. Rice water can help to fight the signs of ageing, reduce wrinkles and fine lines, and promote smoother, firmer skin. …

How to Build a Skincare Routine

Photo by Anna Shvets Almost every beauty related article that you read will make some sort of reference to the fact that everybody needs a “skincare routine”. This usually relates to what products you use on your face, as well as how and when you use them. For people who …