When I was little, my mum used to tell me that freckles were a sign of beauty; of course, now that I’m older I know they’re just tiny little bits of melanin beneath the skin which create areas that are slightly different colour than your natural skin tone. Freckles can …
For many of us, the word refined conjures up images of well-to-do ladies in expensive clothes. However, here at Pure Beauty, the word refined means something completely different. Refined skin is something that most of us strive for with pores minimised, skin well hydrated and excess sebum kept to a …
Although December is a very enjoyable month, with holiday season bringing parties, family time, hibernating indoors in pyjamas and lots and lots of food and drink, we often feel a little bit relieved by the time January comes around and we can go back to our normal routine. If there’s …
There are several reasons that the skin around the eye needs more potent support from the products you choose. As well as being an area of high movement, this skin is naturally thinner than elsewhere on the body and produces less collagen. This means that it’s more prone to wrinkles, …
All of the skin on your face spends time moving and when you’re young, your skin is full of naturally produced collagen, so that movement doesn’t have much of an effect. However, as you get older and your skin loses the ability to produce collagen, the movement of the face …
When it comes to the Christmas period it’s not unusual for our skin to struggle with the huge amounts of indulgence that we all partake in. Breakouts are one of the most common ways for our skin to react, which means dealing with redness pimples and areas of oiliness or …
Hyperpigmentation is a problem which affects many people here in the UK. It’s estimated that 2% of people worldwide will have some issue with pigmentation, regardless of race, which might not sound like a lot, but that actually equates to over 150 million people! Hyperpigmentation can be caused by scarring, …
For centuries, women have removed their facial hair, yet we’re in 2019 and it’s still something that we rarely talk about. Sure, everyone talks about their eyebrows, but it’s much rarer to hear people talk about removing hair from their chins, sideburns or top lip. Well, we’re here to tell …
When you hear the word retinol, what does it make you think of? Many people are aware that it’s a common skincare ingredient, but not many know exactly what it is, or does. You might be surprised to learn that retinol is a form of Vitamin A. Not so scary …
We’re all guilty, at times, of neglecting ourselves. Be it not going to the gym, forgetting to get our hair trimmed or letting our skincare routine fall by the wayside, it’s all stuff which is repairable if we start to make more of an effort. Our clients often come to …
