Pure Beauty - The Beauty Salon in Lichfield

Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

Getting to Know the Elemis Superfood Range

We’ve written before about products from the Elemis Superfood range, but since then, Elemis have added a whole bunch of new products to the Superfood family. While the concept of “superfoods” might just sound like a silly buzzword used to make marketing materials, superfoods are simply foods with high levels …

Five of the Best Serums from Murad

Murad Rapid Dark Spot Correcting Serum Many serums which target dark spots will clear the hyperpigmentation, but this Dark Spot Correcting Serum from Murad actually goes even deeper, to target the cause of dark spots. It can be used daily and contains antioxidant resorcinol that helps prevent the look of …

Why Your Skin Needs Niacinamide NOW!

Photo by Towfiqu barbhuiya on Unsplash While many of us are loyal to the skincare brands that we know we like, switching things up in favour of ingredients rather than brands is a wise thing to do. One ingredient which we think our customers should know more about is niacinamide. …

Five Things That Could Be Making Your Spots Worse

Photo by ShotPot from Pexels Unless you’re incredibly lucky, there’s a good chance that you’ve had at least one or two blemishes to deal with in your life. However, if you’re mortal like the rest of us, you’ve probably dealt with some level of acne before. In fact. The NHS …

What Do Each of the Olaplex Products Do?

Photo by Element5 Digital from Pexels Unless you’ve been living in a cave for the last few years, there’s a good chance you’ll have heard of Olaplex and their repairing treatments which have revolutionised the haircare market. But, while most people are aware of the brand, not everyone will know …

Five Products to Help Care for your Curls

While the straight-haired among us probably have a certain amount of envy for anyone with gloriously curly locks, those of us who actually live with curly hair tend to agree that the maintenance can be a little bit of a pain at times. The “Curly Girl Method” is all the …

How to Achieve a More Sustainable Beauty Routine

Photo by Sarah Chai from Pexels Now more than ever, many people have their eyes set firmly on sustainability and products which are kinder to the earth. This could be by using ingredients which come from vegan and cruelty free sources or making sure the products are plastic free or …

Top 5 Products to Repair and Rejeuvenate

Photo by Ivan Samkov from Pexels When it comes to anything beauty related, we tend to agree that maintenance is better than repair – regular self care means that things tick over nicely instead of needing to be rescued. However, this isn’t always possible and things like lack of time, …

Everything you Need to Know About Gua Sha

Photo by Pavel Danilyuk from Pexels Although it may seem, to the casual observer, that the rise of the Gua Sha facial tool has happened in the last couple of years, the history of the Gua Sha is actually centuries old. The Gua Sha predates acupuncture and comes from the …

Foot Care Isn’t Just for Spring and Summer

Because so many of us spend the colder months of Autumn and Winter with our feet stuffed into thick socks and weatherproof footwear, we often don’t think to perform the standard maintenance that our feet need to be able to remain in great condition by the time sandals weather comes …