Pure Beauty - The Lichfield Beauty Salon

Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

Five Ways that LED Masks Can Help You

Five Ways that LED Masks Can Help YouThere are new advancements in the beauty market almost every day, and some are more successful than others. One piece of technology about which we’re really excited is the use of LED masks, and the benefits are numerous. Here at Pure Beauty, we stock the faceLITE brand of masks, which are available for the face, hands and decolletage, so we thought we’d give you the lowdown on some of the well- and lesser-known benefits of LEDs for your skin and health.

Stimulate Collagen

Obviously, one of the main benefits of using LED technology is its ability to stimulate collagen. LED therapy is a non-invasive treatment that uses different wavelengths of light to visibly improve and rejuvenate skin, and the red wavelength penetrates the skin on a cellular level and encourages the production of collagen, the thing that becomes lacking and causes fine lines and wrinkles to appear. This means that skin will be plumper and firmer with regular LED treatment.

Kill Bacteria

One of the main contributors to the cause of acne is bacteria, which gets into the pores and causes congestion. Certain wavelengths of LED light are effective at killing bacteria and sanitising the skin, which in turn can help to prevent acne before it even forms. It can also help to halt sebum production, which means that your skin is less oily and your pores will be less prone to clogging.

Help to Reduce Migraines

While it’s not advertised as a use for the faceLITE, LED face masks have been shown anecdotally to help to reduce migraines. According to research, the converted chemical energy from the light emitting diodes in the mask promote wound healing, are anti-inflammatory and also work as a pain control. Given how random migraines can seem to sufferers, trying something like an LED mask will allow you to try to achieve relief without immediately reaching for medications.

Improve Hydration

One of the most popular features of the faceLITE and other LED devices in the range is that they work on your skin on a deeper level to improve hydration. Light stimulates blood flow and nutrient exchange; this helps to keep skin healthy and hydrated and it also helps your skincare to work more effectively.

Increase Blood Flow and Circulation

faceLITE has been proven in trials to greatly improve skin parameters such as hydration, texture and pigmentation. faceLITE improves tissue oxygenation and blood flow and therefore absorption of skin care will be greatly improved. In fact, after 3 treatments per week for 4 weeks, 95% of people confirmed that their skin looked brighter and plumper.

Five Ways to Repair Your Skin’s Barrier

Five Ways to Repair Your Skin's Barrier

Photo by Jean Alves

We’ve written before about the skin’s barrier, including what it is and why it’s so important to protect it, but today we’re taking a look at what to do if your skin’s barrier is already damaged. When your skin’s barrier is not functioning properly, you may be more prone to developing dry, scaly skin, itchiness, rough or discoloured patches, acne, sensitive or inflamed areas and bacterial, viral, or fungal skin infections – none of which are very desirable! If you think your skin’s barrier may be damaged, there are things that you can do and products you can use which will help to repair the damage and protect your skin against future deterioration. Here are five of our favourites:

Dermalogica UltraCalming Barrier Repair

This moisturiser from Dermalogica is designed to not only repair a damaged skin barrier, but also to soothe the effects of the barrier being damaged in the first place. It contains vitamins C and E that help combat free radicals and stimulate collagen formation, while an enriched oat extract with natural antioxidants and fatty acids reduces irritation and reinforces the barrier lipid layer. It also contains evening primrose oil, a skin nutrient high in gamma linoleic acid (GLA) to reinforce the barrier lipid layer.

Elemis Herbal Lavender Repair Mask

Another product which will both repair and soothe, this mask from Elemis contains lavender and other naturally soothing ingredients which help to reduce redness, calm irritation and decongest and heal blemished skin. The mask is non-setting and therefore doesn’t dry out the skin and can be used overnight as an intensive treatment for reactive skin.

SkinCeuticals Epidermal Repair

SkinCeuticals Epidermal Repair is a therapeutic skin repair cream relieves and soothes fragile compromised or sensitive skin. It can be used as often as needed, giving you ongoing relief for sensitised skin. The formula has been tested to the highest standard and is even suitable for using on post-procedure skin as it offers such high levels of barrier repair and protection.

Aromatherapy Associates Anti-Ageing Intensive Skin Treatment Oil

Oils are a fantastic ally for skin where the barrier has been compromised and this treatment oil contains a combination of some of the best. With a blend of high-altitude grown lavender to support stressed skin and vitality reviving rose oils along with vitamin E and rosehip seed oil to nourish and encourage natural skin renewal. The formula is vegan, nut-free and contains no SLS, allowing you to repair your skin’s barrier in the knowledge that there are no nasty ingredients in this naturally-derived treatment oil.

Decleor Cica Botanic Face Mask

As we mentioned above, masks are also fantastic for repairing the skin’s barrier and this one from Decleor contains a combination of natural ingredients to provide instant nourishment. The formula has a three-in-one action which repairs the skin’s barrier, hydrates the skin and soothes redness and irritation. It contains eucalyptus essential oil for healing, as well as centella asiatica extract, madecassoside, shea butter and sweet almond oil for their nourishing properties.

Our Top Tips for Making Mature Skin Glow

Our Top Tips for Making Mature Skin GlowPhoto by Anna Shvets

There comes a time in almost everyone’s life where you realise that your skin is now classified as “mature” and things that worked for you in the past are probably not potent enough for your new skincare needs. One of the things that we hear our older clients talking about is the lack of “glow” once they reach a certain age and this is something that can be tricky to tackle. However, there are plenty of tips and tricks that you can use to make your skin look healthy again, and we’ve got a few of them for you here:

Hydrate. A LOT.

Whether you’ve always had dry skin or you’ve started to notice a more dehydrated complexion as you age, adding moisture to mature skin is the number one thing that you can do to make your skin look more glowy. If you use a daily moisturiser, you may find that you need to change it up for something a bit richer, such as Aromatherapy Associates Anti-Ageing Rich Repair Nourishing Cream. You may also benefit from using a night cream as well, and we’d recommend Elemis Pro-Collagen Overnight Matrix. Also, don’t forget to hydrate from within by drinking plenty of water!

Work on Your Circulation

One of the things which can affect the dullness of your skin as you age is reduced circulation. Fortunately, there are plenty of ways to encourage healthy circulation, starting with Hayo’u Beauty Restorer Rose, which is a rejuvenating crystal tool to wake up and soothe skin. It will improve energy flow, support circulation and lymphatic drainage, lift, plump and sculpt, and reduce the appearance of fine lines and wrinkles. Decleor Micellar Oil will also encourage and stimulate  microcirculation as well as deeply cleansing the skin.

Exfoliate

Once we get to the mature skin stage, cell turnover tends to need a little extra help, which is why exfoliating is so important. Ridding your complexion of those dead skin cells will brighten your skin hugely, although it’s important to choose a product which is gentle on your ageing epidermis. REN Clean Skincare Rosa Centifolia Gentle Exfoliating Cleanser is a gentle exfoliator developed for all skin types, that will purify and detoxify your skin and is perfect for mature skin.

Look for Brightening Ingredients

It stands to reason that if you want brighter skin, you should opt for products with brightening ingredients, such as vitamin C, which you’ll find in spades in Dermalogica Biolumin-C Gel Moisturiser. The weightless, Vitamin C-rich gel formula penetrates the skin’s surface for immediate, glowing results and helps to strengthen skin’s moisture barrier. Omega 9 is another brightening ingredient which can be found in Elemis Superfood Vital Veggie Mask, a treatment mask that nourishes, smoothes and brightens for softer, more radiant skin.

Finish with a Mist

Ageing skin can usually tolerate richer creams as it needs the moisture, and can also benefit from layering different products for added hydration. Once you’ve completed your skincare regime and applied your make-up, we’d recommend finishing with a mist, such as Dermalogica Hyaluronic Ceramide Mist. It helps to saturate skin with hydration and lock in moisture to help skin bounce back and utilises four types of hyaluronic acid, helping skin hold on to water for long-lasting hydration.

Best Value Stocking Fillers at Pure Beauty

Finding the best value stocking fillers is always a challenge but most definitely this year where every possible saving is essential. Giving gifts is such a special thing and we want our loved ones to feel appreciated and treasured.

So we have selected some of the beautiful gifts we have at Pure Beauty to take the stress out of the season for you. With value in mind all of these gifts are under £22 making them perfect stocking fillers, secret santa gifts and table gifts for the big day.

Delilah Chloe is a small Lancashire business run by husband and wife team, who named it after their young daughter, they specialise in Luxury Home fragrance. We currently have two of their beautiful range, available in salon only, Orange and Clove bringing the essence of christmas with warming cinnamon and vanilla, we also have Winter Wonderland a comforting blend of rosemary, spruce and lavender. Available as candles, diffusers, wax melts and room frangrance with prices betweeen £5 and £22. An affordable way to capture the essence of Christmas.

In our stocking filler range we have “green options” including JoJo Glow. Featured in Vogue and The Sunday Times these vegan, cruelty free pads are the perfect replacement for cotton wool pads and face wipes. Used with water they remove all traces of make up including waterprooof mascara (yes we tested them to check!). They can also be used to remove your cleansing product.

Wash pads once a week and rinse out between uses with antibacterial wash and allow to air dry. This fantastic company have sold so many pads they have prevented almost 9 Million face wipes going into landfill. The efficacy of these pads mean your skin is being properly cleansed rather than leaving pore blocking residue on your skin. They are a favourite with our team at Pure Beauty especially Diane who uses hers daily. A pack of 3 pads is £18 and each pad has a coloured lining on the side, they are also available for body and gentle enough for baby to use too.

Voesh are Vegan, Cruelty free Pedicure & Manicure in a box products, priced from £9.99 to £10.99 they are perfect secret santa products designed to top up your salon treatments at home.

Give the gift of pampering with Maskology. With sustainability at the forefront, the Vegan, cruelty free, eco face sheet masks are plastic free and made from biodegradable, compostable bamboo. Mask ingredients include Niacinamide for blemish control, Squaline to nourish and Hyluronic acid to hydrate. Simply chose the masks you need the benefit from, apply then sit back & relax. prices start from £5.95 for face masks up to £9.95 for Foot Peel masks.

So whomever you are buying for this year, family friends or even yourself, we have something to fit the bill. Visit our Website for product details or pop into the salon 

Porchways House, 83 Upper St John St, Lichfield WS14 9DT

Decleor Facials – Which one will you choose?

Decleor was created in 1974 by a French aromatherapy & facial therapist. Decleor uses the finest flowers and plants to capture each essential oil at its peak, to create harmony, nourishment and comfort for all skin types. Decleor are proud of their natural heritage and are working to ensure a minimum of 95% of its ingredients are naturaly sourced. Decleor treatments maximise this natural product range, using pressure points, calming touch and relaxing pressure for sublime results.

Decleor facials contain a number of unique features including the “Oshibori” a hot towel used to remove products during treatments, intensely relaxing and much more preferable to cold cotton wool pads! Facials are available in 30, 60 or 90 minute appointments and include the following:-

30 minute facial – a fantastic express treatment for busy days this facial includes make up removal, skin analysis, Aromassage including neck, shoulders and face, Oshibori to cleanse the skin followed by finishing products and homecare advice.

 

60 minute facial – enhances the 30 minute treatment by adding a double cleanse & exfoliation before the massage. A calming hand & arm massage is performed once your mask is applied. Oshibori to cleanse the skin followed by finishing products and homecare advice will bring your wonderful skin treat to a close.

Decleor Aromaplastie mask

The luxurious 90 minute facial begins with Decleors unique diagnostic back massage, designed as a silent consultation. The massage uses pressure points and soothing movement to read tension in the body highlighting your skincare needs.  The facial continues with a cleanse, exfoliation, deep cleanse & Oshibori. Aroma pressure & Aroma drainage firm and tone puffy, tired skin & Aroma massage using the equisite Night balm relaxes and nourishes. A mask chosen to suit your skin type will be applied and a hand & arm massage carried out. Oshibori to remove the mask and your finishing products are applied. A beautiful treatment from start to finish.

 

Decleor is an equisite treatment experience, especially when combined with the comfort of our heated couches, warmth from the duvet, calming music and the skill of our highly trained & experienced therapists. We are delighted to offer this special treatment package in November for a Decleor facial and massage.

 

We look forward to welcoming you into the salon soon.

November 2022 Decleor Package Offer
November 2022 Decleor Package Offer

Five Products to Bolster Your Complexion Ahead of the Festive Season

Five Products to Bolster Your Complexion Ahead of the Festive SeasonPhoto by Ilyuza Mingazova on Unsplash

Whether you’ve got a quiet meal planned at home or a huge family gathering with all of the extended members of your clan, there’s no denying the fact that Christmas is often a gruelling time. There’s the planning, the prep and the parties, which can all take their toll on your body, often causing havoc with your complexion. We thought that now would be a good time to introduce you to five products which you can start using now, ahead of the festive season, which will help to bolster your complexion and ensure that the festive effect isn’t too detrimental:

Aromatherapy Associates Anti-Ageing Intensive Skin Treatment Oil

If you have dry, dehydrated or ageing skin then the combination of central heating, cold winter air and plenty of Christmas booze has the potential to make things much worse. Aromatherapy Associates Anti-Ageing Intensive Skin Treatment Oil is enriched with vitamins and natural oils to support stressed skin, and nourish and encourage natural skin renewal. You can apply it twice a week or use it as an intensive treatment over a shorter period of time, but it will do wonders for your skin during the excesses of the festive season.

Elemis Pro-Collagen Morning Matrix

This formula from Elemis is your skin’s best friend when it comes to external stressors. As well as containing Japanese Artemisia Capillaris which helps protect against the effects of blue light on the skin, turmeric helps support skin by protecting collagen and elastin from stress-induced degradation and a microalgae blend helps to protect skin from stress signals and visible ageing for a smoother, more radiant complexion.

Decleor Plum Eye Cream

The eyes are one of the first places to show the signs of stress and fatigue, and there’s rarely a more stressful and tiring time than Christmas! Decleor Plum Eye Cream is a fragrance-free cream that has a double-action formula to lift and firm the eye contours, and boost radiance. It also contains pearlescent particles and soft powders to conceal dark circles and fine lines, which will help you to “fake it til you make it” if the effects of Christmas get too heavy!

Dermalogica Intensive Moisture Balance

This moisturising cream from Dermalogica does so much more than just hydrating your skin. It protects your complexion by combining key barrier lipids that enhance skin’s natural resilience and supports barrier recovery, as well as hyaluronic acid to bolster hydration levels.The formula smooths the appearance of dry lines and helps repair damaged skin, while botanical extracts and vitamins repair prematurely ageing skin, giving you a cream which targets current issues with your skin AND helps to prevent any future issues that may arise.

Aromatherapy Associates Support Equilibrium Bath and Shower Oil

Taking care of yourself over Christmas can be tricky when there’s so much to do, but making sure you’re relaxed and well looked-after can make a huge difference to your complexion. Aromatherapy Associates Support Breathe Bath and Shower Oil contains an uplifting blend of geranium, rose and frankincense essential oils to help lift your spirits as well as helping to give you emotional balance and helping to harmonise your hormones. Just the ticket when you’ve got a lot on your plate and want to see in the New Year looking and feeling great.

The benefits of massage during the winter months

During the winter months as cold and flu season hits, aches and pains seem to become more prevalent , dry skin appears to worsen with extremes of temperature and depression and anxiety can hit harder with the dark, cold days ahead.
Self care during this time is vital – a diet rich in seasonal nutrient dense foods- think warming soups and stews, staying active, wrapping up warm and taking time out for regular massage can all help.
Massage is beneficial to the body no matter what season it is, but can be especially so during the winter months as the temperature drops and the days become shorter.

Massage boosts the circulation, bringing fresh oxygenated blood all over the body, warming up the muscles and making the blood flow better to ease those aches and pains. Not only does massage stretch the muscles but it helps to keep your joints working correctly too.
With regular massage the immune system is given a helping hand (literally!) by stimulating your white blood cells which in turn helps fight infections around the body making it easier to fight off colds and flu during the colder months.
This time of year with the cold air outside and then the heating on indoors, it can play havoc with the skin making it feel dry and tight. During massage the oils and lotions applied can help combat this, also improving skin elasticity by stimulating the production of collagen.
And finally, with the shorter daylight hours, it can be easy to feel unmotivated or down during this time. Massage can help by releasing happy hormones – endorphins and serotonin, relaxing you to help release stress, improve mood and ease anxiety. Improving your sleep is another benefit of massage – the better we sleep the more energised we feel during the winter months.

Minerals – The Next Big Thing in Skincare?

Minerals - The Next Big Thing in Skincare?Photo by Kindel Media

Unless you’ve been living in a cave and being raised by wolves, you’ve probably heard “vitamins and minerals” referred to in many different contexts, from dietary needs to what’s in your skincare. Most of us know what vitamins are and where we can find them, but are you also clear on what “minerals” are and where they can be found?

According to the National Library of Medicine “Minerals are important for your body to stay healthy. Your body uses minerals for many different jobs, including keeping your bones, muscles, heart, and brain working properly. Minerals are also important for making enzymes and hormones.”

Many of the minerals which are found in skin care are there to protect your skin from the sun’s harmful rays as well as daily pollutants which can interfere with the skin’s biome and are found in naturally occurring substances, such as kelp. Here are five of our favourite mineral-rich products:

Color Wow Money Masque

As we mentioned above, kelp is one of nature’s richest sources of minerals, and this hair mask contains a blend of Mediterranean sea kelp, algae and blue sea kale, which are full to the brim with nourishing minerals that deliver long-lasting hydration for dry, porous and chemically-damaged hair. It  can be used for 3-5 minutes for a quick top-up of your hydration, or for 20-30 minutes for a deeper, more nourishing treatment.

Dermalogica Daily Milkfoliant

This exfoliating powder is mixed with water to make a milky solution which polishes the skin while supporting the moisture barrier for healthier-looking skin. As well as various exfoliating and moisturising ingredients, such as fruit-based grape extract and arginine, this powder contains atomised sea salt, which is rich in naturally occurring minerals such as magnesium, which soothes the skin.

REN Clean Skincare Atlantic Kelp And Magnesium Anti-Fatigue Body Cream

Once again, we’re extolling the virtues of kelp, this time from the Atlantic, in this anti-fatigue body cream from REN Clean Skincare. Atlantic Kelp Extract helps to nourish, smooth and tone by replenishing skin with moisture and essential minerals while energising magnesium PCA and plankton extract help to restore the skin’s moisture balance and enhance its natural cell renewal cycle,

Medik8 Ultimate Recovery Bio-Cellulose Mask

If you’ve been here before, you’ll know that we at Pure Beauty love a sheet mask, and this one from Medik8 is packed with detoxifying minerals and hyaluronic acid to help cool, restore and comfort even the most sensitive of skin types. It’s the perfect treatment for stressed-out skin, whether you’ve just had a professional treatment such as microneedling or dermabrasion, or you’ve simply had a heavy week and need some TLC for your complexion.

Dermalogica SkinPerfect Primer SPF30

Primer is an essential part of many people’s daily make-up routine and this multi-functional primer packs a real punch! Pearl powder and natural earth minerals provide a neutral tint to perfect skin tone and enhance luminosity and radiance, while a potent peptide helps to improve skin firmness, as sunscreens shield against sun damage. It can be worn alone or under make up for a perfect finish and all-day protection.

Get Some Clarity with these Clarifying Products

Get Clarity with these Clarifying ProductsPhoto by Shiny Diamond

“Clarifying” is another word which gets bandied about in the beauty community and although many of us use products which claim to be clarifying, not everyone knows what they really do! Clarifying is the process of removing unwanted buildup and residues on your skin and hair, resetting them to their natural state. It’s become increasingly popular, especially in the “curly girl” movement which advocates for removing certain ingredients from your regime as they leave too much build-up which may weigh down your natural curls. Here are some great products you can use if you want to get in on the clarifying craze!

Elemis Clarifying Serum

It’s not always been hugely common to see serums which clarify the skin, but that’s exactly what this one from Elemis does. Ideal for oily skin, this balancing formula helps clear the look of blemishes without drying skin as well as helping to control excess oil, whilst visibly reducing the look of blackheads and post-blemish discolouration. Prolonged usage will leave skin looking calmer, clearer and smoother than ever.

Medik8 Clarifying Foam

This clarifying foam from Medik8 is a deeply purifying, antibacterial foaming cleanser that unclogs pores and lightly exfoliates the skin without causing dryness or irritation. It’s potency comes from the blend of mandelic acid and salicylic acid, which are combined with natural tea tree oil to renew and detoxify the complexion, while soothing niacinamide calms the appearance of problematic skin.

Murad AHA/BHA/Retinoid Daily Clarifying Peel

This clever little product has an oil-on-water formula which, when shaken, blends a resurfacing retinoid and glycolic acid with salicylic acid to gently yet effectively help clarify pores and improve surface cell turnover for smoother skin. It’s a powerhouse of a product which can be used nightly to exfoliate and resurface the skin while helping to reduce shine and restore balance.

Olaplex No.4C Bond Maintenance Clarifying Shampoo

As we mentioned above, clarifying isn’t just for the skin – hair which has product build-up can look dull and lifeless too. This shampoo from haircare giants Olaplex is an advanced clarifying shampoo powered by an exclusive broad-spectrum clarifying system, that delivers a powerful deep cleanse – removing buildup and impurities and clears the way for healthier hair. It also strengthens the hair’s bonds, making it stronger, shinier and more healthy looking.

UpCircle Clarifying Face Mask with Olive Powder

If you like your beauty products to have a conscience but still want clear, balanced skin then this mask is for you. Made with the fine powder of discarded olive stones, this detoxifying mask is suitable for all skin types and also harnesses the powers of white kaolin clay, coconut powder and baobab oil to reveal a smooth, revitalised complexion. The formula is also vegan, cruelty-free and totally free from palm oil.

Ingredient Focus – Squalene

Ingredient Focus - SqualenePhoto by Kris Sevinc on Unsplash

As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can do. One ingredient that we haven’t talked to you about before is squalene. It’s found in human sebum (that’s the oil in our skin, in case you didn’t know!) and is something our skin needs to function properly, which is why we thought we’d take this opportunity to teach you about squalene and the products we sell which contain it:

What exactly is squalene?

As we said above, it’s already in the oil in human skin, so why do we need it in our cosmetics, too? As with other things, such as collagen, the amount of squalene your body produces declines with age. Peak production of this natural moisturiser occurs in the teen years, with production slowing down in your 20s or 30s. As a result, your skin becomes drier and rougher as you age.

Where does squalene come from?

In times gone by, squalene was extracted from shark livers, but these days people prefer their skincare to be cruelty-free and vegan-friendly (and rightly so!). Fortunately, squalene is naturally present in olives, rice bran, and sugarcane, allowing the sharks to stay in the sea where they belong!

What are the benefits of using squalene?

Healthy skin is hydrated skin. Therefore, squalane offers many advantages when used topically. Increasing your moisture can make your skin look younger and more bright. Products containing squalene also combat free radicals, which hasten the ageing process, causing skin damage. Additionally, regular use might increase collagen production, leading to firmer skin.

Products containing squalene:

Decleor Micellar Oil

This cleanser is a world-first in micellar technology and uses the powerful combination of oil and water to work deep into the pores, dissolving and dispersing dirt and impurities and removing all traces of make-up, including waterproof and long-lasting formulations. Sweet almond oil, rich in essential fatty acids, helps to strengthen and soothe the skin, and vegetal squalene (derived from olive oil) maintains optimal hydration levels for deep moisturisation and suppleness.

Maskology Squalane Professional Sheet Mask

This mask intensely hydrates, enriches and replenishes the skin, resulting in a youthful and energised complexion. Harnessing the power of olive, passionfruit, organic sweet orange oil and organic almond oil, this fruit mix creates an anti-ageing formula that rejuvenates and soothes the skin. The squalane is sourced from olives, to provide a powerful boost of collagen production.

Skin Republic Retinoid Complex 1% Serum

Skin Republic Retinoid Complex 1% Serum is a velvety serum infused with 1% retinoid complex in squalane that helps reduce the visible signs of ageing. It contains a very high concentration of active ingredients and can be used on its own as a daily treatment or to boost the results of a Skin Republic Face Mask.