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What are “Growth Factors” and Why Should You Want Them in Your Skincare

Here at Pure Beauty, no-one is more aware than us that skincare and beauty can often seem like it moves from one buzzword to the next at the speed of light, without you ever really learning what they mean. One phrase we’re seeing a lot lately is “growth factors”. But …

Which Facial SPF is Right for Me?

Photo by Allef Vinicius on Unsplash While it might be wishful thinking to expect to see any sun any time soon, with the horrible weather currently bombarding the UK, here at Pure Beauty we believe that SPF should be an all-year thing. Obviously, it’s more important than even to wear …

What You Should Know Before Having Laser Hair Removal

Image Source While many people don’t want to admit it, women having facial hair is 100% normal. For some it’s a layer of peach fuzz that you can only see in bright sunlight, for others it’s a stray hair here and there. Some women suffer from a condition called ‘hirsutism’, …

The Importance of Oxygen

With so much talk about how “antioxidants” are important to the skin, it might be easy to forget that oxygen is actually vital for the proper function of the skin. Oxidation is actually the decaying process that occurs when cells metabolize oxygen.  As we get older, however, the skin loses …

Beauty Focus – Hyaluronic Acid

The thought of putting acid on our faces might not be the most appealing one, but hyaluronic acid is a common ingredient in the best beauty products around and is a powerful one at that. The body naturally produces hyaluronic acid and when used in beauty products can help to …