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Soak up the sun the safe way

Despite advertising campaigns and events like Sun Awareness week, 35% Brits have been sunburnt in the last year while in the UK according to a survey carried out by the British Association of Dermatologists. Brits are more likely to be sunburnt abroad, with 46% of people who have travelled overseas …

Tips for Getting Your Sun Protection Right

Here at Pure Beauty headquarters, we’re keeping everything crossed in the hope that some warmer weather might FINALLY be on its way. This means that all thoughts are turning to sunnier days spent outdoors, which in turn means getting our sunscreen on. Although it might seem like a simple case …

Keeping moths at bay, the easy way

With news this week suggesting moths seem to have an appetite for precious curtains and carpets, costumes and tapestries in some of our most loved historic properties, we thought we would look at how to make sure they don’t get at your favourite clothes. There are approximately 2,400 species of …

Skincare for City Dwellers

If you live or work in or around a major city, you’re probably all too aware of the effects that pollution can have if you’re breathing it in all day long. What you may not be aware of, though, is the effect that daily pollution can have on your skin. …

The Vitamin D Lowdown

Vitamin D, the sunshine vitamin, has been in the news recently and we are having a look at why. Well, recent research has claimed that if you want to keep colds, flu and even pneumonia away, it’s Vitamin D, rather than an apple a day you need. Vitamin D is …

Ten Commandments of Skincare

When it comes to beauty, we’re all doing our own thing and making things work for us, but there are certain irrefutable truths that all of us should know and abide by. Here are the Ten Commandments of Skincare according to us here at Pure Beauty: Thou shalt not sleep …

Best Sun Creams for Your Skin Type

It may be the end of August but with promises of meandering Indian summers coming our way, it’s never too late to stock up on sun cream. You might still also be planning to jet away for a last break before the return to the daily grind, so we thought …

5 Things to Avoid to Reduce Wrinkles

Wrinkles. They’re something that most people have to deal with at some point in their life, and for many people they’re just accepted as a fact of ageing. There are, however, lots of factors which will have an impact on HOW much your face wrinkles as you get older and …

Skincare for Redheads

Redhead. Auburn. Ginger. Flame-haired. Call it what you like, there’s no denying the beauty of the autumnal tones of a flaxen-headed person. However, being a redhead often comes with other issues, especially in the skincare department, so we thought we’d take a look at some skincare ideas especially for those …

Be Vitamin D Aware

Did you know that one third of UK adults spend less than an hour per day outdoors? This was the findings of new research conducted ahead of National Vitamin D Awareness Week by Pharma Nord (www.pharmanord.co.uk). A further 50 per cent of the 650 people surveyed in the poll said …