Pure Beauty - The Beauty Salon in Lichfield

Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

Argan Oil – the Newest Wonder Ingredient

We’ve written before about how the beauty industry is often influenced by trends, just like the fashion industry, and trends of new wonder-ingredients pop up on an almost weekly basis. With brands like Elemis, Decleor and Dermalogica, however, it takes a lot more than “trends” to influence what they put …

Get Your Glow On

At this time of year, with the last of Winter hanging on for dear life and even more snow in the forecast, it’s easy to feel very drab and dull, favouring warmth and comfort over a glam glow. However, Spring is just around the corner and giving your body an …

Healthy hair for spring

The Beast from the East may have left our shores, but the snow and wind it bought our way marked the end of a harsh winter. As well as your skin taking a battering from sub-zero temperatures outside, and central heating blasts inside, your hair can also be damaged by …

5 Tips for Applying Make-up to Ageing Skin

As we get older, our skin changes, and because of this our make-up routine usually needs to change too. As well as looking at the products we use, we also need to think differently about HOW to apply them, so we thought we’d put together five tips on how to …

Smart beauty tips

We all like to look, and feel good, but with busy lives and endless demands from family and friends, we are often left time poor when it comes to ourselves and run out of the door with wet hair and a smudge of mascara. We have come up with some …

Make Your Body a Well-Oiled Machine

Winter is a really good time to use rich, nourishing products to protect your face, hair and body, and there are few products which do this better than oils. We stock several different oil-based products, all of which nourish different parts in different ways, and we’ve put together five of …

Do you automatically reach for coffee when you feel tired?

When it’s a struggle to get out of bed, a pain to keep awake in your Monday morning meeting and hell by the time mid-afternoon hits, reaching for the coffee may well be your go to fix, but it might not be helping you in the long run. We have …

How to Identify Your Skin Type

Anyone who’s ever bought cosmetics is probably aware of the concept of “skin types” and the fact that everyone’s skin is different. There are usually five main types which are catered for – oily, dry, combination, sensitive and normal, but you’d be surprised by how many of our clients don’t …

Get your beauty basics right

You only have to turn the TV on, scroll through Facebook or stop by Instagram and you will see yet another new beauty product has hit the shops and claims suggest you simply won’t be able to live without it. The reality of course, is that you can, but with …