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Smart beauty tips

We all like to look, and feel good, but with busy lives and endless demands from family and friends, we are often left time poor when it comes to ourselves and run out of the door with wet hair and a smudge of mascara. We have come up with some …

How to Identify Your Skin Type

Anyone who’s ever bought cosmetics is probably aware of the concept of “skin types” and the fact that everyone’s skin is different. There are usually five main types which are catered for – oily, dry, combination, sensitive and normal, but you’d be surprised by how many of our clients don’t …

Why You Should Be Using a Primer

It seems, in recent years, that everyone’s make-up routine has become a whole lot more complicated. Instead of applying foundation, then eyes and lips, now everyone is starting with their eyebrows before foundation, using primer, then contouring, then baking, then using a finishing spray, then…the list just seems to go …

Keep your make up fresh

You might think that once your make up is on, you are done and ready to go, but the truth is if you don’t keep things clean, you could be heading for beauty disaster. We have looked some of the most common questions please ask about beauty first aid and …

5 Surprising Things Which Could Be Making You Look Older Than You Are

Ageing is a fact of life, but how you approach ageing can make a huge difference to the impact it makes to your appearance. Obviously, a daily regime of anti-ageing products should be your first port of call for keeping the signs of ageing at bay but there are several …

Cheat Your Way to Festive Perfection

It’s the most wonderful time of the year, but for most of us that means boatloads of stress, being run off of our feet with present buying, cooking, wrapping and entertaining, and we’re STILL expected to pull a fresh-face out of the bag for all the different social events we …

Look Your Best in Your Christmas Photos

It’s the time of year when everyone likes to get dressed in their finery and barely a minute goes by when someone isn’ getting their phone out to take another photo. That’s all well and good, but if you’ve spent the morning cooking a huge Christmas dinner (and have partaken …

Micellar Madness at Pure Beauty!

You may have noticed that micellar products have become all the rage recently, with just about every beauty brand out there getting in on the act. Decleor and Elemis are no exception and have released their own products using micellar technology (which, by the way is pronounced MEE-cellar, not MY-cellar!) …

Let Decleor Smooth Your Skin Without Make Up

For many women, make-up is a fact of life and a normal part of their daily routine. There are, however, plenty of us who would rather forego the faff of putting their face on and who dislike the feeling of heavy creams and foundations on their skin. The problem there …

A Balm for Every Problem…

Beauty balms are becoming more and more popular, and with good reason; they often tackle a number of problems with just one product. Balms are rich and potent and offer the skin an extra dose of healing goodness, and are especially good after cosmetic procedures or sun exposure. Elemis, Dermalogica …