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How to Repair Your Damaged Skin Barrier

Photo by Yara Amaral on Unsplash The skin barrier is a crucial defence mechanism that safeguards our bodies from external threats. It is the outermost layer of our skin, known as the stratum corneum, which acts as a protective shield. The skin barrier serves multiple functions, including preventing the loss …

How to Exfoliate Without Irritating Your Skin

Image by senivpetro on Freepik Exfoliating can be beneficial for the skin as it helps to remove dead skin cells and promote cell turnover, resulting in a smoother, brighter complexion. However, over-exfoliation or using products that are too harsh can irritate the skin and cause redness, sensitivity, and even breakouts. …

Azelaic Acid – The Ingredient Your Acne-Prone Skin Needs

Photo by Clem Onojeghuo on Unsplash Acids are more popular than ever in skincare and if asked, we’re sure that most people could name a few, such as salicylic, glycolic or lactic acids. Azelaic acid is probably less well-known, but it’s equally as useful for our skin. Here’s a rundown …

AHAs and BHAs – Skincare Acids and How to Use Them

Image Source When we think about the word “acid”, something quite abrasive and potentially damaging might spring to mind, such as sulfuric acid, which is highly corrosive and dangerous to human skin. There are, however, acids which are millions of times milder, which can be a hugely beneficial addition to …

A Closer Look at the Decleor White Magnolia Range

Photo by Aubrey Odom-Mabey on Unsplash When you find a skincare product that you both like and feel plays well with your skin, it can be disappointing if the company which makes it doesn’t offer anything in the same range. That definitely cannot be said for Decleor, who offer many …

Olives Can Make You Beautiful!

We’ve written before about the importance of olives when maintaining a balanced diet and all of the health benefits that they offer, but olives are also useful when used in beauty products. Here at Pure Beauty, we sell several products which harness the natural power of olives and their oil, …