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What Are “Peptides” and Why Do You Need Them in Your Skincare?

Photo by ibnu ihza on Unsplash Peptides have become a buzzword in skincare, promising everything from firmer skin to fewer wrinkles. But what exactly are peptides, and why are they so important for your skin’s health and appearance? Understanding Peptides: The Building Blocks of Skin Peptides are short chains of …

What are “Growth Factors” and Why Should You Want Them in Your Skincare

Here at Pure Beauty, no-one is more aware than us that skincare and beauty can often seem like it moves from one buzzword to the next at the speed of light, without you ever really learning what they mean. One phrase we’re seeing a lot lately is “growth factors”. But …

Foods to Eat, Post-Christmas

While we don’t subscribe to the idea that you need to eat certain things to get rid of toxins in your body (that’s what your liver and kidneys are there for, you don’t need a special diet!), we do believe that the body needs to replenish certain things in order …