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Tame Your Mane with Curl Wow’s New Products

Image Source There’s never been a better time to have curly hair than right now – more people than ever are embracing their curls, which in turn means that more companies than ever are creating products which are specifically made for curly locks. Since the Curly Girl method came around, …

Want Super Clean Skin? Try Double Cleansing

Photo by Polina Tankilevitch from Pexels There are so many beauty fads which have done the rounds in the last few years, not least of all when we all suddenly had more time for self-care than ever, during lockdown. Skincare routines from far-flung countries became the flavour of the month …

AHAs and BHAs – Skincare Acids and How to Use Them

Image Source When we think about the word “acid”, something quite abrasive and potentially damaging might spring to mind, such as sulfuric acid, which is highly corrosive and dangerous to human skin. There are, however, acids which are millions of times milder, which can be a hugely beneficial addition to …

Where to buy Advent Calendar products

The trend for grown up advent calendars is growing each year and the Christmas 2022 editions were no exception. If like me you were lucky enough to receieve an advent calendar, from the Mail on Sunday You Magazine, you will know it was filled with fantastic products to try. The …

Ingredient Focus – Squalene

Photo by Kris Sevinc on Unsplash As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can …

The Five Cardinal Rules of Menopausal Skincare

Photo by RODNAE Productions When we reach menopause, at whatever age that may be for you, we all start to notice numerous changes to our bodies. One of the places where significant changes start to happen is our skin, which has to deal with the loss of certain hormones and …

The Best Serums for Every Age Group

Photo by cottonbro Taking care of your skin is something which evolves with time. As we age, our skin changes and has different requirements, which means that our skincare also needs to change to meet these requirements. Serum is something that should be a part of every skincare routine, irrespective …

Our Top Five Sheet Masks

Photo by Anna Shvets from Pexels Sheet masks are an easy and effective way to provide your skin with an immediate and big boost of vitamins and moisture. They’re also a fun way to relax and pamper yourself at home. One reason sheet masks are so amazing is that they …

Everything You Need to Know About Ceramides

Photo by Pawel Czerwinski on Unsplash As you know if you’re a regular reader, as well as looking at our individual products, we also sometimes like to turn the spotlight on the most important ingredients within those products. Today, it’s the turn of ceramides, and we’re here to teach you …

Why Your Skin Needs Niacinamide NOW!

Photo by Towfiqu barbhuiya on Unsplash While many of us are loyal to the skincare brands that we know we like, switching things up in favour of ingredients rather than brands is a wise thing to do. One ingredient which we think our customers should know more about is niacinamide. …