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Ingredient Focus – Squalene

Photo by Kris Sevinc on Unsplash As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can …

Five Products with Sustainable Ingredients

Photo by Akil  Mazumder Back in March, we shared a list of five of our favourite sustainable beauty and self care accessories, which contained everything from reusable make-up removing pads to bamboo cotton buds. Today, we’re going one step further and bringing you a list of five beauty products which …

Protect Your Skin This Autumn and Winter

Photo by Lucas Allmann With the kids back at school and the weather starting to change, it’s getting harder to deny that summer is well and truly on its way out. While we’re not complaining about swapping summer dresses and Pimms for chunky knits and pumpkin spice lattes, the effect …

Five Things to Remember if You Wear Make-Up Daily

Photo by Ashley Piszek on Unsplash Make-up. It’s one of those things that some people love and choose to wear every day, while others opt to use it more sparingly. Everyone has their own style when it comes to make-up, their own methods of applying it and their own go-to …

Five Products to Renew from Top to Toe

Photo by nappy Whether it’s the start of a new academic year or simply the changing seasons, moving into September always gives us a feeling of new beginnings. If any or all of your current beauty regime feels as though it’s no longer working for you, there’s never been a …

How to Look Good All Day At a Summer Wedding

Photo by Asad Photo Maldives Here in the UK, wedding season is truly in full swing and it’s likely that many of us have at least one invitation taped to the fridge. If you’ve been invited to the ceremony and the reception, you may need to stay looking good for …

Problems With Your Scalp? Here’s What Could Be Causing It…

The scalp is one of the most forgotten areas of skin on our whole body, mostly because it’s usually completely covered by hair. However, that means that the first thing we know about problems relating to the scalp is itching or flakiness, which can be tricky to resolve once they’ve …

How to Build a Skincare Routine

Photo by Anna Shvets Almost every beauty related article that you read will make some sort of reference to the fact that everybody needs a “skincare routine”. This usually relates to what products you use on your face, as well as how and when you use them. For people who …

How to Achieve Your Most Dewy Skin Yet

Photo by Daniel Xavier For the first part of the 2000s, matte skin was the most coveted look in the makeup and skincare industries. However, there has been a huge migration away from the flat-matte look of old and now, dewy, glossy skin is everyone’s top priority. Dewy skin refers …

Suitcase Essentials – Getting Ready For Your Hols!

Photo by Rui Silvestre on Unsplash Thanks to certain travel regulations regarding what you’re allowed to take in your suitcase, it often feels like a toss-up between packing the bare essentials and allowing ourselves a little bit of luxury while we’re away. That’s why we’re delighted to tell you that …