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Five Ways to Avoid Cakey Make Up

Photo by Tamara Bellis on Unsplash Makeup trends in the past few years have definitely seen more of a preference for a full face with a heavy coverage base, rather than a more minimalist look. This means that creating a flawless finish with your foundation and concealer is important, otherwise …

Refined Skin, The Pure Beauty Way

For many of us, the word refined conjures up images of well-to-do ladies in expensive clothes. However, here at Pure Beauty, the word refined means something completely different. Refined skin is something that most of us strive for with pores minimised, skin well hydrated and excess sebum kept to a …

Healthy hair for spring

The Beast from the East may have left our shores, but the snow and wind it bought our way marked the end of a harsh winter. As well as your skin taking a battering from sub-zero temperatures outside, and central heating blasts inside, your hair can also be damaged by …