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Why Encapsulated Ingredients Give Next Level Skincare

Photo by Matthew Tkocz on Unsplash Here at Pure Beauty, we’re well aware of the fact that new buzzwords come along all the time which often makes something which is pretty run of the mill sound new and exciting. However, when it comes to encapsulation, this isn’t the case – …

Foot Care Isn’t Just for Spring and Summer

Because so many of us spend the colder months of Autumn and Winter with our feet stuffed into thick socks and weatherproof footwear, we often don’t think to perform the standard maintenance that our feet need to be able to remain in great condition by the time sandals weather comes …