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Azelaic Acid – The Ingredient Your Acne-Prone Skin Needs

Photo by Clem Onojeghuo on Unsplash Acids are more popular than ever in skincare and if asked, we’re sure that most people could name a few, such as salicylic, glycolic or lactic acids. Azelaic acid is probably less well-known, but it’s equally as useful for our skin. Here’s a rundown …

Want Super Clean Skin? Try Double Cleansing

Photo by Polina Tankilevitch from Pexels There are so many beauty fads which have done the rounds in the last few years, not least of all when we all suddenly had more time for self-care than ever, during lockdown. Skincare routines from far-flung countries became the flavour of the month …

AHAs and BHAs – Skincare Acids and How to Use Them

Image Source When we think about the word “acid”, something quite abrasive and potentially damaging might spring to mind, such as sulfuric acid, which is highly corrosive and dangerous to human skin. There are, however, acids which are millions of times milder, which can be a hugely beneficial addition to …

Everything You Need To Know About Fermented Skincare

Photo by Peter Nguyen on Unsplash It is well known that eating foods that have undergone fermentation, such as yoghurt, kombucha, and kimchi, can improve gut health and increase the immune system. In recent years, the beauty world has started to add fermented extracts to specific products to improve their …

Ingredient Focus – Centella Asiatica

Photo by Brooke Cagle on Unsplash Here at Pure Beauty, we don’t just sell skincare products – we make it our business to really get to know the products we sell, and that means acquainting ourselves with all sorts of exotic-sounding extracts! One such ingredient is centella asiatica, commonly known …

Five Products To Stimulate Elastin Production

Image by Freepik When it comes to skincare, sometimes it feels like you need a medical degree and a dictionary to decipher all of the different benefits and uses for each product. Fortunately, we’ve got decades of experience and want to help you to find the right skincare for you. …

Where to buy Advent Calendar products

The trend for grown up advent calendars is growing each year and the Christmas 2022 editions were no exception. If like me you were lucky enough to receieve an advent calendar, from the Mail on Sunday You Magazine, you will know it was filled with fantastic products to try. The …

Make Your New Year’s Resolutions Work for Your Skin

Photo by Polina Kovaleva With the end of 2022 rapidly approaching (HOW can it be the end of the year already?!) many of us are starting to think about New Year’s resolutions and changes that we want to make to herald the start of a new trip around the sun. …

Five Signs That You’re Deficient in Vitamin D

Photo by Rodolfo Clix During the winter months, many of us don’t get enough vitamin D because one of the best sources of this important vitamin is sunshine.  Approximately 20% of the population in the UK have a vitamin D deficiency, 60% of the population are considered as having insufficient …

Pregnant? Here Are 5 Skincare Do’s and Don’ts

Photo by Juan Encalada on Unsplash Being pregnant can be one of the most wonderful (or most taxing, depending on your level of morning sickness!) times of your life. However, it can also be one of the most confusing, thanks to the sheer volume of information out there telling you …