Pure Beauty - The Beauty Salon in Lichfield

Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

Yes, You Really Do Need a Heat Protectant for Your Hair!

Photo by Bruno Feitosa If you’re using hot tools on your hair—whether it’s a hairdryer, curling wand, or straighteners—then yes, you really do need a heat protectant. No matter how healthy your strands may seem, repeated exposure to high temperatures can cause breakage, dryness, and long-term damage that’s hard to …

Bloom & Glow: The Power of Botanicals in Skincare

Photo by Pixabay Flowers aren’t just beautiful—they’re powerful allies for your skin. Today’s skincare harnesses the unique benefits of botanical extracts, delivering potent results straight from nature’s garden. Floral ingredients like rose, lavender, chamomile, hibiscus, and orchid are celebrated for their soothing, hydrating, and rejuvenating properties. These extracts are rich …

What Are “Peptides” and Why Do You Need Them in Your Skincare?

Photo by ibnu ihza on Unsplash Peptides have become a buzzword in skincare, promising everything from firmer skin to fewer wrinkles. But what exactly are peptides, and why are they so important for your skin’s health and appearance? Understanding Peptides: The Building Blocks of Skin Peptides are short chains of …

Everything You Need to Know About SkinCeuticals AOX+ Eye Gel

Photo by Photo By: Kaboompics.com When it comes to skincare, the delicate skin around the eyes requires special attention. It’s thinner, more sensitive, and prone to showing early signs of ageing such as fine lines, dark circles, puffiness, and dryness. That’s why many turn to targeted treatments like SkinCeuticals AOX+ …

Energise Your Morning Routine with these Products

Photo by Tikkho Maciel on Unsplash Starting your day with the right skincare and beauty routine can do more than just enhance your appearance—it can energise your entire morning. The right products not only nourish your skin but also help you feel refreshed, confident, and ready to take on whatever …

How to Safely Use Retinol Products During Summer

Photo by Noelle Otto Retinol is a gold-standard ingredient in skincare, praised for its ability to tackle fine lines, acne, and uneven skin tone. But come summer, many people feel hesitant about using it, fearing irritation or sun sensitivity. The good news? With the right approach, you can safely enjoy …

Reducing Redness: 5 Luxe Skincare Essentials for a Calm, Flawless Complexion

Photo by Klara Kulikova on Unsplash Redness can be one of the most persistent and frustrating skin concerns, often undermining even the most carefully curated beauty routine. Whether caused by sensitivity, dryness, or environmental stressors, a flushed complexion calls for more than a quick fix—it deserves care that soothes, strengthens, …

Five Products For Beautiful Legs this Bank Holiday Weekend

Photo by Thibaut Santy on Unsplash With the Bank Holiday weekend just around the corner, it’s the perfect time to show off your legs and embrace the warmer weather. Whether you’re planning a garden party or a seaside stroll along the coast, feeling confident in your skin can make all …

Everything You Need to Know About SkinCeuticals Resveratrol B E

Photo by Andy Lee With so many skincare products on the market, it can be difficult to separate the hype from what genuinely works. SkinCeuticals, known for its science-led formulations, has earned a strong reputation—and their Resveratrol B E serum is a standout example. This highly concentrated night treatment has …

How to Prep Your Skin for Makeup (So It Lasts All Day)

Photo by PNW Production Whether you’re heading to the office, a special event, or a long day out, makeup that slides off by lunchtime is not the vibe. The secret to a flawless, long-lasting look isn’t just about what foundation you use—it’s all about how you prep your skin beforehand. …