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Our New Treatment…HD Brows, Brow Sculpt!

Here at Pure Beauty, we constantly hope to bring new and exciting treatments to our lovely clients. We listen to our clients and want they are hoping to see us offer next, and we like to look at what is thriving within the industry. As a result, we decided to introduce the new treatment “Brow Sculpt” from one of our pre-existing brands, HD Brows.

Brow lamination is a two-step eyebrow perming treatment that involves correcting the brow shape by setting the hairs in place using a chemical solution. In the first step, a cream is applied that breaks down bonds in the eyebrow hairs, so they can be manipulated into a new position. In the second step, another cream is applied to rebuild these bonds and set the brows in their new uniform position.

If you have unruly, flat or downward growing hairs, eyebrow lamination can change the direction of growth to create a more uniform look with a higher arch and a more desirable brow shape. Brow lamination lasts 4 to 6 weeks generally, with proper care allowing the brow treatment to last as long as 8 weeks.

A patch test will also be needed before this treatment takes place.

However, the brow lamination isn’t the entire treatment. Your brow stylist will tint your brows using a bespoke HD brows tint, mixing a custom formula to suit your hairs to the T.

Once the hairs are perfectly set in their new positions, your brows will be waxed, threaded and tweezed to create the overall perfect shape. Allowing your brows to stand out, without having them too bold.

Finally, similar to the normal HD Brow treatment, finishing touches are applied in the form of the HD Brow make-up. Even if it is just adding in a little stroke or two here and there, completing the entire new look.

If you’re worried that this treatment is just about having eyebrows the “stick up” then there’s no need to worry! This is also a fantastic corrective treatment that totally transforms the brows. Your brow stylist will suit the treatment to your needs, as we always do here at Pure Beauty. On the other hand, if you want the bold, brushed up look, then your stylist can do that too! As with all treatments, be sure to talk through what you want from the treatment beforehand in your consultation.

An interesting fact about this treatment, HD Brows worked with the creators of the LVL Treatment, Nouveau, (which we also offer here at our salon) to create the formulation that lifts the brow hairs. Therefore, the aftercare advice is very similar to the LVL treatment. Avoid getting your brows wet for 24 hours after the treatment and avoided heated and steam treatments, and always treat them with care. After that, simply keep them in line by brushing them with a little spoolie.

Afterwards, if you want to keep up your brow look in-between treatments, just use the HD Brows, Brow Creme to fill in any little gaps where the tint may begin to fade after a few weeks. It comes in many colours, and applies like a creme, but sets to a powder finish to give you that lovely, natural look.

So, if you want to make your brows pop, or just fancy a re-style and want to try something new, call the salon today on 01543 547707 to book in for your patch test and consultation.

Last updated on 14/09/2021.

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