Men’s skincare has come a long way in the past decade. While moisturiser and shaving products once dominated men’s bathroom cabinets, skincare is now becoming part of everyday routines for a much larger proportion of men. In the UK, 42% of men reported buying skincare products for themselves in 2025, while younger men are particularly embracing more comprehensive routines.
But one thing men don’t necessarily need is a bathroom cabinet full of products labelled “for men”. Despite differences in skin thickness, oil production and facial hair, the fundamental principles of good skincare remain the same. Cleansing, hydration, exfoliation, antioxidants and daily SPF can benefit men’s skin just as they benefit women’s. Rather than choosing products based on gender-specific marketing, it’s far more important to select formulas according to individual skin type, concerns and lifestyle.
From shaving irritation to signs of ageing, the right routine can help men achieve healthier, smoother and more resilient skin.
Razor Burn & Irritation
Regular shaving can be tough on the skin, causing redness, sensitivity, razor burn and those frustrating little bumps that appear afterwards. The process can remove some of the skin’s protective surface while repeated passes with a razor can create irritation and inflammation. Using a gentle cleanser and a soothing moisturiser can help support the skin barrier, while ingredients such as niacinamide, aloe vera and panthenol can help calm uncomfortable skin. Exfoliation may also help prevent ingrown hairs, but avoid using harsh scrubs immediately after shaving. A clean, sharp razor and shaving with the direction of hair growth can also help minimise irritation.
We recommend: Dermalogica UltraCalming Cleanser and SkinCeuticals Daily Moisture
Oily Skin & Breakouts
Men’s skin can often be oilier than women’s, partly because androgens stimulate sebum production. This can leave skin looking shiny and contribute to blocked pores, blackheads and breakouts. A good routine doesn’t need to strip away every trace of oil, as over-cleansing can actually leave the skin feeling uncomfortable and dehydrated. Instead, look for a gentle cleanser that removes excess oil without disrupting the skin barrier. Ingredients such as salicylic acid can help unclog pores, while niacinamide can help regulate excess sebum and reduce the appearance of redness. A lightweight, non-comedogenic moisturiser is still important, even when skin feels oily.
We recommend: Jan Marini Bioglycolic Oily Skin Cleansing Gel and CeraVe Oil Control Moisturising Gel-Cream
Dry & Dehydrated Skin
Shaving, hot showers, harsh cleansers and exposure to cold or windy weather can all leave men’s skin feeling dry, tight and uncomfortable. It’s also possible to have oily skin that is dehydrated, so adding more moisturiser isn’t necessarily the whole answer. Look for hydrating ingredients such as hyaluronic acid and glycerin, which help attract and retain water, alongside ceramides and nourishing ingredients that support the skin barrier. Avoid excessively hot water and aggressive cleansing, particularly if skin is already feeling sensitive. Applying moisturiser while the skin is still slightly damp can help lock in hydration and leave the complexion feeling softer and more comfortable.
We recommend: SkinCeuticals Phyto Corrective – Hyaluronic Acid Serum and Murad Retinol Youth Renewal Serum
Lines & Wrinkles
Men’s skin tends to be thicker and may develop visible signs of ageing differently, but it is certainly not immune to lines, wrinkles and loss of firmness. Sun exposure, lifestyle factors and the natural decline in collagen and elastin all contribute to ageing skin. A consistent skincare routine can help support the skin and minimise the appearance of premature ageing. Antioxidants such as vitamin C can help protect against environmental damage, while retinoids are well established for supporting collagen production and improving the appearance of fine lines. Perhaps the most important anti-ageing product, however, is SPF. Daily broad-spectrum sunscreen helps protect against the UV damage that accelerates skin ageing.
We recommend: CACI – Line Refiner Serum and Elemis Pro-Collagen Marine Cream for Men
Sun Damage & Pigmentation
Spending time outdoors without adequate sun protection can lead to pigmentation, uneven skin tone, freckles and premature ageing. While a tan might initially make skin appear healthier, UV exposure causes cumulative damage that can become increasingly visible over time. Daily SPF should therefore be an essential part of every skincare routine, not something reserved for holidays or sunny days. For existing pigmentation, ingredients such as vitamin C, niacinamide and exfoliating acids can help improve the appearance of uneven tone, while retinoids can support overall skin renewal. Consistency is key, as pigmentation can take time to fade. And importantly, treating pigmentation without protecting skin from further UV exposure is fighting a losing battle.
We recommend: Skin Republic Vitamin C 6% Serum and CeraVe AM Facial Moisturising Lotion SPF50