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What are “Growth Factors” and Why Should You Want Them in Your Skincare

Here at Pure Beauty, no-one is more aware than us that skincare and beauty can often seem like it moves from one buzzword to the next at the speed of light, without you ever really learning what they mean. One phrase we’re seeing a lot lately is “growth factors”. But …

Why Should I Buy Expensive Face Creams?

When every discount shop is offering so-called ‘miracle’ face creams for less than a fiver, it can seem really tempting to ditch the pricier products in favour of a bargain? One of my Nan’s favourite sayings was “you get what you pay for”, and favoured quality over quantity, but is …