Are You Applying Your Skincare in the Correct Order?

Every man and their dog knows the old adage “cleanse, tone, moisturise”, but these days most of us has a skin routine which includes more than just these three basic products. So, if you’re using serums, sunscreens, and any number of other products on your face, do you know the …

Take care of your skin from a young age

You might be baby-faced right now and get asked for ID when you order at the bar, but this won’t last forever and doesn’t mean you shouldn’t take care of your skin. In fact, quite the opposite. When it comes to skincare, we believe it is never too early to …

Micellar Madness at Pure Beauty!

You may have noticed that micellar products have become all the rage recently, with just about every beauty brand out there getting in on the act. Decleor and Elemis are no exception and have released their own products using micellar technology (which, by the way is pronounced MEE-cellar, not MY-cellar!) …

Elemis for Men

For many years, men’s ranges within beauty lines were more or less limited to shaving-related products and maybe a ‘one-size-fits-all’ moisturiser if you were lucky, completely ignoring the very real need for proper skin care products aimed at guys. Well, never fear because Elemis is here! Their range of products …

Skincare for Santa

Being Santa must be a really tough job. You spend all year tucked away at The North Pole, making toys, keeping lists of who’s naughty and nice, and keeping thousands of elves in check, only to spend one manic night flying around the world in an open-top sleigh making sure …

Celebs Who Love Dermalogica

There’s nothing like a bit of celebrity endorsement to make up feel like we NEED a product, but there are celebs out there who don’t use skincare just for the pay cheque, but actually because they simply love them. We take a look at celebs who adore Dermalogica so you …

Ten Commandments of Skincare

When it comes to beauty, we’re all doing our own thing and making things work for us, but there are certain irrefutable truths that all of us should know and abide by. Here are the Ten Commandments of Skincare according to us here at Pure Beauty: Thou shalt not sleep …

Waxing Styles and What to Ask For

If you’re a complete waxing virgin, going to a salon for the first time can seem like a really daunting prospect, but there’s no doubt that waxing is one of the most convenient was to get your bikini line in check in time for your holiday. Not only is it …