Treatments that will ease the January blues

Let’s be honest, this time of year is pretty bleak. There are bills to be paid, bottles still to recycle and sunshine and Vitamin D seem a world away, so it is no wonder many of us suffer from the January blues. Don’t worry, at Pure Beauty we have some …

Which Colour Correcting Concealer Do I Need?

If you’ve ever spent any time near a beauty counter or make-up concession, you’ll know that there are all different types of products for making your skin look great, from primers to foundations to BB creams to concealers. You may also have noticed that there are a whole range of …

Five Ways to Ensure You’re Tanning Safely

It’s summer again, which means days spend in the garden, on the beach and having fun in the sun. For most of us, even a little bit of a tan makes us feel like we look healthier, but the risks from sun exposure are very real and can lead to …

5 Common Foundation Mistakes

Whether you’re a full-face, contour-loving foundation fan, or a ‘swipe of BB Cream and you’re done’ kinda gal, there are still some simple rules that you should be following to make sure you get your foundation completely right. Read on to find out five of the most common foundation mistakes …

Soak up the sun the safe way

Despite advertising campaigns and events like Sun Awareness week, 35% Brits have been sunburnt in the last year while in the UK according to a survey carried out by the British Association of Dermatologists. Brits are more likely to be sunburnt abroad, with 46% of people who have travelled overseas …

Top 5 Tips for Applying Foundation

The current trend for foundation seems to be pretty full on; contouring is the preferred method by many and seems to require a dozen different shades of foundation, an extra hour in the day and a degree in geometry. If your foundation style is a little bit more laid back, …