Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

Pure Beauty for Pampering Treats

Welcome to Pure Beauty in Lichfield; an oasis of calm just moments from Upper St Johns Street, where you can leave the worries of the world at the door and be pampered to your heart’s content. We pride ourselves on first class customer service and have a team of experienced, …

A Herbal Treatment for Your Skin

Mankind has been using combinations of herbs for centuries to treat a whole load of ailments, and these days, the best beauty products also harness the powers of nature. From lavender to soothe the skin to rosemary which helps aching joints, we stock a whole range of products which are …

How to Identify Your Skin Type

Anyone who’s ever bought cosmetics is probably aware of the concept of “skin types” and the fact that everyone’s skin is different. There are usually five main types which are catered for – oily, dry, combination, sensitive and normal, but you’d be surprised by how many of our clients don’t …

Facial Hair Removal for Women – Problems and Aftercare Solutions

More and more women these days are opting for facial hair removal, such as threading, waxing and even shaving. Women of all ethnicities have to deal with hair on their faces, from the finest white hairs which grow on chins to darker hairs on the top lip or sideburns, and …

Harnessing the Power of Papaya

The Papaya. It may seem like a humble fruit which is often part of fruit salads but rarely seen in a lunchbox by itself, but this Central American fruit which is also know as the pawpaw is a powerhouse of beauty benefits and can be found in many of the …

Give Your Skin a BOOST with Pure Beauty

Here at Pure Beauty, we often hear our customers say that although they’re happy with their every day skin routine, sometimes they feel as though they need a little something extra to give their skin a BOOST. Luckily for them, we stock a whole host of products which are designed …

A Rose By Any Other Name…

Here at Pure Beauty, we’re passionate about the natural ingredients which are used in the brands that we sell and one of our favourites is rose. The oils have many properties which are highly beneficial to the skin, and obviously the fragrance is second to none, so we thought w’d …

All About the Eyes

Eyes, they say, are the window to the soul, but if you don’t care for the delicate skin around your eyes then they could be more like a window to your old-age, making you look for older than you really are. Caring for your eyes needn’t be difficult though and …

Which Type of Cleanser is Right for You?

With the whole world of beauty products right at your fingertips, sometimes just choosing the right ones can be the most daunting thing. For most of us, taking care of our skin from the get-go is of utmost importance, which means that getting the right cleanser can be make-or-break(out) for …

Celebs Who Love Dermalogica

There’s nothing like a bit of celebrity endorsement to make up feel like we NEED a product, but there are celebs out there who don’t use skincare just for the pay cheque, but actually because they simply love them. We take a look at celebs who adore Dermalogica so you …