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Why Encapsulated Ingredients Give Next Level Skincare

Photo by Matthew Tkocz on Unsplash Here at Pure Beauty, we’re well aware of the fact that new buzzwords come along all the time which often makes something which is pretty run of the mill sound new and exciting. However, when it comes to encapsulation, this isn’t the case – …

Five Body Skin Issues and How to Deal with Them

Photo by Sora Shimazaki The skin is the largest organ in your body, with the average person having over 22 square feet of it! And while most of us focus on the small area of skin on our faces, there are plenty of issues which can besiege the much larger …

Our Top Five Sheet Masks

Photo by Anna Shvets from Pexels Sheet masks are an easy and effective way to provide your skin with an immediate and big boost of vitamins and moisture. They’re also a fun way to relax and pamper yourself at home. One reason sheet masks are so amazing is that they …

Five of the Most Googled Skincare Questions

Photo by Christina @ wocintechchat.com on Unsplash Regardless of advances in skincare technology or trends which might dictate which products people use, there are certain questions which seem to get asked time and time again. Our clients often ask us questions regarding which are the best products for their skin …

Why Your Skin Needs Niacinamide NOW!

Photo by Towfiqu barbhuiya on Unsplash While many of us are loyal to the skincare brands that we know we like, switching things up in favour of ingredients rather than brands is a wise thing to do. One ingredient which we think our customers should know more about is niacinamide. …

Busting the Most Common Retinol Myths

When you hear the word retinol, what does it make you think of? Many people are aware that it’s a common skincare ingredient, but not many know exactly what it is, or does. You might be surprised to learn that retinol is a form of Vitamin A. Not so scary …

The oils that can feed your skin

Let’s face it, oil tends to get a bad rap in the press, but when it comes to your skin it could be the best thing to use. Far from leaving your face shiny and greasy, the right oils can help to ease, smooth, restore, plump and heal, yes really. We …

Our Five Best Skin Purifying Products

When it comes to beauty buzz-words, “purify” is once which gets used a lot – but what does it really mean to purify the skin? Well, in simple terms, purifying your skin just means clearing it of the toxins and bacteria that build up throughout the day. We have several …

Alcohol – The Skin Disruptor

As well as alcohol leaving you feeling dehydrated, sick and lethargic, the effects of one too many drinks are also visible on our skin and a real disruptor. Think about it, the day after you have had a few glasses of wine with your bestie, your skin might feel tight …

Elemis White Brightening System

Hyperpigmentation and an uneven skin tone is an issue which is suffered by many people, especially those with ageing skin or those who have been life-long sun worshippers. Sun damage itself can be tricky to reverse, but there are things that you can do to deal with hyperpigmentation, which is …