Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

Pure Beauty for Pampering Treats

Welcome to Pure Beauty in Lichfield; an oasis of calm just moments from Upper St Johns Street, where you can leave the worries of the world at the door and be pampered to your heart’s content. We pride ourselves on first class customer service and have a team of experienced, …

Beauty Tips for Beach and Poolside

Summer is here and for many of us that means days out to the beach, spending time at a local outdoor pool, or if you’re really lucky, jetting off to foreign shores. Looking our best while we’re relaxing in the sun is usually at the forefront of our minds and …

Get up and jump into spring

During the cold, dark winter months we tend to snuggle up on the sofa with a hot chocolate and the remote control and watch one box set after another. As comforting as this is, with spring in the air and the nights getting longer, it is time to shrug off …

Five Beauty No-No’s You Should Have Given Up for Lent

We’re already a little way into Lent and here at Pure Beauty we’ve given up various things, from chocolate to prosecco, which is just as difficult as it sounds! We thought we’d take a lighthearted look at some of the biggest beauty sins that people commit because although it might …

Grown-Up Ways to Wear Glitter

Glitter is a huge trend at the moment and with New Years Eve only a couple of days away, it seems like a great idea to bedazzle yourself with abandon. However, there’s definitely a fine line between grown-up, glittery glam and looking like you’ve been using your niece’s My Little …

The natural power of rosehip oil

You might not know this, but one of the best natural products you can use on your skin and hair is rosehip oil. Andean Indians of Chile have been using this as a beauty and health staple for generations, with many others following suit and today it is loved by …

Ten Commandments of Skincare

When it comes to beauty, we’re all doing our own thing and making things work for us, but there are certain irrefutable truths that all of us should know and abide by. Here are the Ten Commandments of Skincare according to us here at Pure Beauty: Thou shalt not sleep …

Beauty fixes in a flash

We all love to look our best but if time isn’t always on your side, don’t worry. We have put together a list of easy to follow, quick to use beauty tips that will ensure you look every inch the celebrity even if you are just heading to the shops …

The Best Ways to Fake Long Nails

It’s a fact that some people are naturally blessed with the kind of nails which grow long and strong, never seem to break and are always neat and tidy. Then there are the rest of us whose nails split, break, get bitten or simply never seem to grow. There are …

Beauty Trend – Matte Nails

Whether you keep them short, have gel extensions, shellac, wraps or paint them yourself, nail trends have never been hotter and one of the main ones at the moment is for matte nails. At first, we weren’t sure about how nails looked with a complete lack of shine, but they’ve …