How to keep your back healthy

Many people are blighted by back pain and this can have a massive impact on your quality of life and makes even the most simple, routine activities difficult and agonising. While you cannot perform miracles, like so many things in life, it you look after your back now, you can …

How to change your look by changing your hairstyle

With no sign of summer reaching our shores anytime soon, our maxi dresses and cute flip-flops will have to stay in the wardrobe for a little bit longer, but it is easy to update your look by changing your hairstyle.  We have had a look at some simple, easy but …

Make 2019 the year for you

Here we are once again seeing in a new year, 2019 is upon us. This can be a great time to reflect on the past, celebrate successes and plan for the future. While you can list a number of resolutions in that shiny unicorn journal you received from your Secret …

New Year, New Self Care Routine

According to the experts, self-care is “the actions that individuals take for themselves, on behalf of and with others in order to develop, protect, maintain and improve their health, wellbeing or wellness”. January is a time that we all reassess how we’re doing things and we think that there’s no …

Keep calm, it’s only Christmas

Say ‘Christmas’ to a friend and you either get a smile or a look of sheer horror, depending on how organised they are, and what they have left to do before the big day. Let’s face it, Christmas is meant to be fun, not a big ball of cash strapped …

Why Salt Could Be Good For You After All

We are so used to being told to hold the salt because it is bad for our health, that is exactly what we do. But, stop, maybe it isn’t as evil as we have been led to believe.  While we agree that adding too much salt to our food can …

Boost your immune system the superfood way

With schools back, X-Factor on the TV and a nip in the air, it is only a matter of time before those pesky colds and coughs start to come our way. We all know that keeping warm, washing our hands and taking a vitamin supplement can help us to be …

The Power of the Sea at Pure Beauty

With the summer holidays in full swing, many of us are taking time out and heading to the coast for a well-earned break. If you don’t have this luxury, or aren’t going away quite yet, we have a range of fantastic products at Pure Beauty that bring the power of …

Take care of your skin from a young age

You might be baby-faced right now and get asked for ID when you order at the bar, but this won’t last forever and doesn’t mean you shouldn’t take care of your skin. In fact, quite the opposite. When it comes to skincare, we believe it is never too early to …

Pure Beauty for Pampering Treats

Welcome to Pure Beauty in Lichfield; an oasis of calm just moments from Upper St Johns Street, where you can leave the worries of the world at the door and be pampered to your heart’s content. We pride ourselves on first class customer service and have a team of experienced, …