Photo by RDNE Stock project From hydrating hyaluronic acid serums to rejuvenating vitamin C formulations, serums offer a concentrated dose of active ingredients that penetrate deep into the skin, addressing concerns at their source. This article explores the science behind serums, shedding light on their role in promoting collagen production, …
Photo by Sora Shimazaki In the hustle and bustle of our daily lives, it’s easy to overlook the skin on our bodies while focusing primarily on facial skincare. However, neglecting the skin on the body can lead to numerous detrimental effects, such as dryness, irritation, premature ageing, and even skin …
Image by Freepik When it comes to skincare, sometimes it feels like you need a medical degree and a dictionary to decipher all of the different benefits and uses for each product. Fortunately, we’ve got decades of experience and want to help you to find the right skincare for you. …
2019 has been a big year for beauty trends, with brows taking the lead above every other part of the face. From brow kits to microblading, everyone’s brows are suitably thick and ‘on fleek’ as the kids would say! But will we be leading into 2020 with our brows or …
Here at Pure Beauty, we’re always adding new products to our shelves from the brands that we stock and it doesn’t take long for us to fall in love with many of them. Decleor is a brand in which we have ultimate faith, and their products are something we’ve been …
We’re all guilty, at times, of neglecting ourselves. Be it not going to the gym, forgetting to get our hair trimmed or letting our skincare routine fall by the wayside, it’s all stuff which is repairable if we start to make more of an effort. Our clients often come to …
It’s fair to say that beauty regimes are a spectrum, with some people spending hours and hours on their routines while others prefer to get up and go with minimal effort. We’ve written many times about the optimal skin routines and all the things that you should be doing, but …
Breaking up with your significant other is rarely easy and time spent crying and feeling sad can have an impact on your appearance. Taking time to be kind to yourself is important, and although your looks are probably the last thing you’re thinking about at the moment, at some point …
Although you may feel as though you have your daily cleanse, tone and moisturise routine dialled in, adding a serum into your rotation can also do your skin the world of good. Serums are often the most powerful products in a range, and this is especially true of Elemis, with …
According to a recent survey of over 1000 people, both men and women consider the eyes to be the most important feature when determining attraction and with more over 50’s back in the dating pool than ever before, looking after your eyes is key. Decleor offer a huge range of …
