How to keep your back healthy

Many people are blighted by back pain and this can have a massive impact on your quality of life and makes even the most simple, routine activities difficult and agonising. While you cannot perform miracles, like so many things in life, it you look after your back now, you can …

Kick Cracked Heels to the Curb

Winter is the prime time for your heels to become dry and cracked. This is usually thanks to the combination of wearing boots and the cold weather, but whatever the cause it can be painful and unsightly. You don’t have to wait until Spring, however, to get your feet looking …

Treatments that will ease the January blues

Let’s be honest, this time of year is pretty bleak. There are bills to be paid, bottles still to recycle and sunshine and Vitamin D seem a world away, so it is no wonder many of us suffer from the January blues. Don’t worry, at Pure Beauty we have some …

Make the most of your beauty sleep

Winter evenings are for many things – cosy nights by the fire, hot chocolate after dinner as well as all those Christmas movies to eat as you eat mince pies and enjoy the odd tipple. Winter, however, isn’t always the best thing that can happen to your hair and skin. …

How Pure Beauty Can Help You to Heal

From spots to scratches to ingrown hairs, there are a whole bunch of different skin issues which mean that your skin needs to heal before it can repair itself. Here at Pure Beauty, we know that anything we can do to help our skin is a bonus, especially when it …

Summer wardrobe staples

If you are ready to ditch the heavy sweaters of winter as the temperatures rise, but don’t quite know what to swap them for, we are here to help. The shops might be full of summer styles, but don’t go overboard and max out your credit card in a rush …

Summer beauty tricks

We don’t know about you, but as much as we love summer, it can be a pretty high-maintenance season when it comes to keeping your beauty game on track. Beach breaks, pretty dresses and longer nights are all great, but add in fading hair colour, foundation build up, sweat, breakouts …

A shout out to coconut oil

You might have thought the hype around coconut oil was a passing phase, but we think it is here to stay, and we also thing that’s a good thing. Coconut oil is used in many beauty products, and for good reason: not only is it brilliant for keeping your skin …

Pure Beauty for Pampering Treats

Welcome to Pure Beauty in Lichfield; an oasis of calm just moments from Upper St Johns Street, where you can leave the worries of the world at the door and be pampered to your heart’s content. We pride ourselves on first class customer service and have a team of experienced, …

Lotions and Creams – What’s the Difference?

If you’re not familiar with the products in a particular range, or just aren’t hugely knowledgeable when it comes to skincare, all of the various terms might seem confusing. Two of the most commonly used words in skincare are “lotion” and “cream” and while it might seem like these are …