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What are “Growth Factors” and Why Should You Want Them in Your Skincare

Here at Pure Beauty, no-one is more aware than us that skincare and beauty can often seem like it moves from one buzzword to the next at the speed of light, without you ever really learning what they mean. One phrase we’re seeing a lot lately is “growth factors”. But …

Look fresh faced from morning to night

Ever looked in the mirror after a shower and wished your skin could look that fresh all day long? Us too. The thing is, whether you wash and go, or spend forever on your make-up before you dare venture out of the front door, all of your work could be …

Reasons to embrace the cold weather

The mornings are dark, the days are cold and the evenings are, well, both. While the chilly temperatures might have you diving for the duvet, it could actually be that the cold is good for your mind and body. Yes, that’s right. If you’re an active, healthy person, the cold …