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Ingredient Focus – Squalene

Photo by Kris Sevinc on Unsplash As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can …

The Five Best Products For Bright Eyes

Photo by JC Gellidon on Unsplash It is said that the eyes are the window to the soul, so finding the best eye cream is crucial in order to lighten dark circles, reduce puffiness, smooth out fine lines, and firm the skin. The good news is that there are a …

A Closer Look at the Decleor White Magnolia Range

Photo by Aubrey Odom-Mabey on Unsplash When you find a skincare product that you both like and feel plays well with your skin, it can be disappointing if the company which makes it doesn’t offer anything in the same range. That definitely cannot be said for Decleor, who offer many …

The Best Serums for Every Age Group

Photo by cottonbro Taking care of your skin is something which evolves with time. As we age, our skin changes and has different requirements, which means that our skincare also needs to change to meet these requirements. Serum is something that should be a part of every skincare routine, irrespective …

How to Build a Skincare Routine

Photo by Anna Shvets Almost every beauty related article that you read will make some sort of reference to the fact that everybody needs a “skincare routine”. This usually relates to what products you use on your face, as well as how and when you use them. For people who …

Top to Toe Nourishment from Pure Beauty

Photo by Anna Tarazevich There are a number of different things that can leave us feeling depleted, whether that’s a physical or mental feeling. Stress, illness, not eating a balanced diet, even dehydration, can all be contributing factors to feeling drained, and this can have a knock-on effect with your …

Beauty Scrubs – They Aren’t All Bad!

Photo by Gustavo Fring For some time now, there has been a resoundingly negative attitude towards beauty products which describe themselves as “scrubs “. This is largely thanks to certain brands (which will remain nameless) who used harsh physical exfoliants such as crushed up apricot stones to exfoliate the skin. …

Our Top Five Sheet Masks

Photo by Anna Shvets from Pexels Sheet masks are an easy and effective way to provide your skin with an immediate and big boost of vitamins and moisture. They’re also a fun way to relax and pamper yourself at home. One reason sheet masks are so amazing is that they …

Five of the Best Serums from Murad

Murad Rapid Dark Spot Correcting Serum Many serums which target dark spots will clear the hyperpigmentation, but this Dark Spot Correcting Serum from Murad actually goes even deeper, to target the cause of dark spots. It can be used daily and contains antioxidant resorcinol that helps prevent the look of …

Why Your Skin Needs Niacinamide NOW!

Photo by Towfiqu barbhuiya on Unsplash While many of us are loyal to the skincare brands that we know we like, switching things up in favour of ingredients rather than brands is a wise thing to do. One ingredient which we think our customers should know more about is niacinamide. …