Treatments that will ease the January blues

Let’s be honest, this time of year is pretty bleak. There are bills to be paid, bottles still to recycle and sunshine and Vitamin D seem a world away, so it is no wonder many of us suffer from the January blues. Don’t worry, at Pure Beauty we have some …

Are You Applying Your Skincare in the Correct Order?

Every man and their dog knows the old adage “cleanse, tone, moisturise”, but these days most of us has a skin routine which includes more than just these three basic products. So, if you’re using serums, sunscreens, and any number of other products on your face, do you know the …

Perfect Your Pout Without Fillers

In the past, cosmetic surgery was reserved for Hollywood stars and the super-rich, but with the advent of non-surgical treatments like lip fillers, almost everyone knows someone who’s had some type of work done. In fact, last summer, one clinic reported a 200% surge in requests for lip fillers, and …

How Often Should I…?

When you consider the fact that a ‘beauty routine’ isn’t just cleanse, tone, moisturise, but also all the other stuff like washing your hair, filing your nails, using an exfoliator and everything else in between, it’s easy to feel bamboozled.” What should be part of my routine, and how often …

Treat Your Skin to Some Pumpkin

Here in the UK, pumpkin seems to be something that gets used for carving up on Halloween and maybe for the occasional soup, but not much beyond that. However, pumpkins are actually full of nutrition that we should be getting more of not only in our diets but also on …

Creating a Winter Skincare Survival Kit

Whatever your skin type, winter is pretty much the toughest season for skin. The cold, wet weather, the central heating, the lack of sunlight and the tendency to hibernate indoors can all play havoc with your complexion. We thought we’d have a think about the most common skin issues to …

FREE! Dermalogica Ultimate Masque Kit Gift with Purchase

If you’re planning to make a purchase from Pure Beauty in the next few days, you’ll be thrilled to know that anyone who spends £70 or more on Dermalogica products will be entitled to a free  Dermalogica Ultimate Masque Kit Gift. But what’s in the kit and what can you …

Reverse Beauty Hacks

The internet is absolutely AWASH with articles and videos showing you so-called ‘beauty hacks’, many of which are just ridiculous and some which could potentially do more harm than good. We appreciate the need for corner cutting at times, but you only get one body and looking after it properly …

Looking After Your Lips

The lips are one of the most noticeable features of your face – most people say that the first thing they look at is a person’s mouth and it’s often the focus when speaking or smiling. That means that keeping your lips in beautiful condition is important for the whole …

Pure Beauty for Pampering Treats

Welcome to Pure Beauty in Lichfield; an oasis of calm just moments from Upper St Johns Street, where you can leave the worries of the world at the door and be pampered to your heart’s content. We pride ourselves on first class customer service and have a team of experienced, …